Business Intelligence
692 views

Making Better Business Decisions Part Two [VIDEO]

mfauscette - December 18, 2013

I did a series of videos for eCornell during Dreamforce and one of them fits nicely into this series (now extended to 3 parts) so I thought…

Business Intelligence
941 views

BlackBerry: Innovation Alone Isn’t Enough

mfauscette - August 16, 2013

Earlier this week BlackBerry announced that it was seeking a buyer or strategic partner as a way forward and out of its multi-year decline. The path from…

Uncategorized
772 views

How to Succeed in Adopting Enterprise Social Networks

mfauscette - July 1, 2013

In part three of Enterprise Social Networks we'll look at enterprise adoption and some of the results of successfully implementing and using ESNs. Adoption is a bit…

Cloud Computing
916 views

Salesforce Fills Out the “Marketing Cloud”

mfauscette - June 7, 2013

Salesforce.com announced its intent to acquire email marketing and marketing automation vendor ExactTarget for ~$2.5B or $33.75/share, ending a few years worth of speculation as to which…

Analytics
924 views

Technology and the Effective Marketer

mfauscette - March 31, 2013

In this post, I'll focus on customer intelligence driven marketing and the proper use of data. In the "information economy," data is created at an unbelievable pace,…

Business Intelligence
867 views

The IT-ization of Consumers

mfauscette - March 6, 2013

There continues to be a lot of discussion of the trend that's sometimes called "consumerization of IT." I think the trend is really about two things: changing…

Analytics
657 views

Big Change: Breaking Things into Smaller Pieces

mfauscette - January 2, 2013

One of the byproducts of the Internet is a phenomenon that is impacting all sorts of things, the trend of breaking things into smaller and smaller pieces,…

Culture/Leadership
943 views

SAP Goes Social

mfauscette - November 2, 2012

It's turning into a big news week for enterprise social network (ESN) software, first Yammer's 1st user conference, YamJam12, and then a very interesting announcement from SAP. SAP…

Social Media Analytics
752 views

Applications That Are Social

mfauscette - September 20, 2012

I'm spending the week at Salesforce's Dreamforce conference (more on that in a post coming shortly) and at the partner keynote on Tuesday I watched a product…

CRM
665 views

Sense and Respond and the New Way of Selling

mfauscette - September 18, 2012

Okay, I started this out with a lie, this isn't a new way to sell at all. The sense and respond approach to selling is as old…