How to Succeed in Adopting Enterprise Social Networks

In part three of Enterprise Social Networks we’ll look at enterprise adoption and some of the results of successfully implementing and using ESNs. Adoption is a bit of a contentious term since there’s a big difference between a company “having” one or more ESNs and actually “using” that network. I will concede that there are many ESNs that have been deployed in companies that are not really being used, or have limited use.
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