hkotadia1

41 Articles

Social CRM and Customer Advocacy Programs: Case Study

In my previous post titled Loyalty Programs are Passé, how about Customer…

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3 Reasons why you should provide Customer Support on Social Media

Talk to any executive of a large or medium sized company contemplating…

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Enable, Empower, Engage: Key to Social CRM Success

In my first post of the year published on January 2nd, 2010…

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Social CRM: Thinking Outside the “Call Center” Box

If one studies history of automobiles, the first cars powered by internal combustion…

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Cognitive Surplus and Social Business: Win-Win Strategy

Social Networking technology has made it incredibly easy and inexpensive for people…

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How IT Services Companies can Thrive in the Age of Cloud

After a disappointing 2009, a year in which global tech spending fell…

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From Search to Share: How Google can win in the Social Age

Google is one of the great success stories of internet age. Given…

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Knowledge Management critical in Social CRM

In my previous post titled Social Media: The New Front End of…

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Why Social Media will drive adoption of SaaS CRM

SaaS CRM (Software as a Service) has been around for a while. Salesforce.com, one…

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CRM Paradigm Shift

Having watched the CRM (R)evolution for over a decade, I am very…

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