From Search to Share: How Google can win in the Social Age

June 19, 2010
52 Views

Google is one of the great success stories of internet age. Given its mission to organize the world’s information and make it universally accessible and useful, it has achieved remarkable success by focusing on search results and monetizing clicks. But Google’s revenue model is under threat in the age of Social Media. Facebook recently surpassed Google in the US to become the most visited website (for more, see this and this).

What should Google do to continue its dominance in the Social Age? Think outside the box, “Search” box that is! Google has done a great job focusing on its core competency of indexing content on the web and displaying most relevant search results without any “noise” or “clutter” on the screen. And this is what made Google so popular in the first place.

But this strategy of indexing web content and displaying most relevant search results will no longer work in Social Age as users rely more on Social Media channels and less on search engines to get relevant information. Google should shift its strategy from Search to Share, to continue its dominance in the Social Age as people are more likely to pay attention to content from those they trust rather than

Google is one of the great success stories of internet age. Given its mission to organize the world’s information and make it universally accessible and useful, it has achieved remarkable success by focusing on search results and monetizing clicks. But Google’s revenue model is under threat in the age of Social Media. Facebook recently surpassed Google in the US to become the most visited website (for more, see this and this).

What should Google do to continue its dominance in the Social Age? Think outside the box, “Search” box that is! Google has done a great job focusing on its core competency of indexing content on the web and displaying most relevant search results without any “noise” or “clutter” on the screen. And this is what made Google so popular in the first place.

But this strategy of indexing web content and displaying most relevant search results will no longer work in Social Age as users rely more on Social Media channels and less on search engines to get relevant information. Google should shift its strategy from Search to Share, to continue its dominance in the Social Age as people are more likely to pay attention to content from those they trust rather than ones suggested by search engines.

Facebook recently introduced some great changes to its service in order to leverage the power of Open Graph and “create a smarter, personalized web that gets better with every action taken” (for more, see Mark Zuckerberg’s blog post here). Google should up the ante on Facebook by introducing “Social Plugins” that will help collect, index and display content based on Social links. And this transformation from Search to Share involves thinking outside the Search box.

I want to end this post by sharing with you this great CNBC Video titled Inside the Mind of Google that explains very well Google’s success story. Enjoy the video!

Link to original post

You may be interested

Big Data Revolution in Agriculture Industry: Opportunities and Challenges
Analytics
69 shares1,955 views
Analytics
69 shares1,955 views

Big Data Revolution in Agriculture Industry: Opportunities and Challenges

Kayla Matthews - July 24, 2017

Big data is all about efficiency. There are many types of data available, and many ways to use that information.…

How SAP Hana is Driving Big Data Startups
Big Data
298 shares3,201 views
Big Data
298 shares3,201 views

How SAP Hana is Driving Big Data Startups

Ryan Kh - July 20, 2017

The first version of SAP Hana was released in 2010, before Hadoop and other big data extraction tools were introduced.…

Data Erasing Software vs Physical Destruction: Sustainable Way of Data Deletion
Data Management
156 views
Data Management
156 views

Data Erasing Software vs Physical Destruction: Sustainable Way of Data Deletion

Manish Bhickta - July 20, 2017

Physical Data destruction techniques are efficient enough to destroy data, but they can never be considered eco-friendly. On the other…