DavidBakken

16 Articles

The “decline effect,” random variation, and evidence-based marketing

There’s an interesting article by Jonah Lehrer in the Dec.

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A Survey Gene?

Declining response rates have a been a problem in survey research for…

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Recommended read: The Predictioneer’s Game

The Preditioneer’s Game:  Using the Logic of Brazen Self-Interest to See and…

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Economic crisis gives boost to Agent-based modeling

The “economic focus” column in the July 24th-30th (2010) issue of The…

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Recommended read: Seizing the White Space

I’ve just finished Seizing the White Space: Business Model Innovation for Growth…

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And the winner of Superbowl XLIV is…Google

The winner of the advertising Superbowl that took place on Sunday, February…

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Social Networking, as seen by The Economist

The current issue of The Economist (January 30 -February 5 2010) features…

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What’s ahead for market research in 2010?

Looking back over the last year in market research offers an opportunity…

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Tweets are to Customer Knowledge as….?

…spontaneous complaints and compliments are to customer loyalty management. Like these forms…

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Online survey research – how accurate?

The debate over the accuracy – and quality – of survey research…

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