Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Are You Kidding Me, Facebook? Oh, You Got It Right
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Data Management > Privacy > Are You Kidding Me, Facebook? Oh, You Got It Right
Big DataMarketingPrivacySocial DataSocial Media Analytics

Are You Kidding Me, Facebook? Oh, You Got It Right

TamaraDull
TamaraDull
5 Min Read
Image
SHARE

Image

Image

In my last post, Where Do You Draw the Line Between Relevancy and Privacy, I talked about some of the plusses and minuses of behavioral online advertising as it pertains to personal (big data) privacy. Finding the balance between honoring people’s privacy while providing them with an interesting and relevant online experience is tricky, complicated, and an issue of context. What I may consider as a violation of my privacy, you may think nothing of—or what you may consider an invasion of your privacy, I may say, “Wow. That’s cool. And maybe a little creepy.”

And about those targeted online ads. We know marketers are working hard with advertising platforms, such as Google and Facebook, to make sure we’re seeing the “right” ad at the “right” time. Do they always get it right, though? Here’s an entertaining story about a colleague’s run-in with one of Facebook’s ads. You be the judge of who got it right.

More Read

technical data importance
How Pictographs Make Technical Data More User Friendly
The Secrets to Big Data and Information Optimization Revealed in 2013 Research Agenda
SeeWhy enables you to build real time metrics, and generate real…
Quick Visualization of irs.gov Search Queries
Enterprise Data World 2009

The post and ad. Here’s what my colleague, Jeannette, posted on Facebook:

Image

What we know about Jeannette. If Jeannette is your Facebook friend, then you also know this about her from the many posts and images she’s shared over the years:

  • Jeannette was born and raised in Los Angeles. She and her family just moved to Austin, Texas, this summer.
  • She is an L.A. fashionista who stockpiles highly fashionable footwear.
  • When Jeannette moved to Austin, she kept us entertained with a running commentary – complete with photos – on Austin’s (lack of) fashion scene.
  • Despite the fashion faux pas, Jeannette LOVES Austin!

What Facebook knows about Jeannette. If you’ve been reading this blog series, you know I haven’t been shy about calling Facebook a machine—a big data machine. It knows and understands Jeannette (and each of us) only through the data we share. The more we share, the more Facebook learns about us. Here’s what we can assume Facebook knows about Jeannette:

  • She’s been in Los Angeles since she created her account, but she recently moved to Austin. Facebook knows this through location data, and the fact that she updated her Current City from Los Angeles to Austin.
  • She expresses a lot of positive sentiment about fashion, shoes, restaurants and rock & roll.
  • She has expressed higher levels of negative sentiment about Austin’s sense of fashion and shoes (but very positive sentiment about their restaurants and music scene).
  • She fit into the demographics that the advertiser, QVC, was looking for. That’s why the ad showed up on her profile page.

Is it possible that Facebook really understood Jeannette’s disillusionment with Austin’s fashion scene, and offered up these Austin-appropriate shoes to help her fit in? Perhaps we will never know, but it does make you wonder how effective behavioral online advertising really is.

The IM chat afterwards. After this Facebook exchange, I IMed with Jeannette. The story gets even better. Despite her initial outrage at this ad, Jeannette wrote: “I may now buy something from QVC because of [the ad]. But not those sandals – even though they seem to be popular here.”

Mission accomplished. The advertiser, QVC, gets a +1 because they got a new customer. Jeannette gets a +1 because she discovered a new retail site that can keep her fashionista cravings satisfied. And Facebook gets a +1 because they connected the dots between an advertiser and a buyer.

My only question is: If Jeannette were still in L.A., would she had ever seen this ad for mandals? My vote is no. What do you think?

This post was reviewed and approved by Jeannette Fino, who is now the proud owner of four new pairs of shoes from QVC.

TAGGED:The Big Data MOPS Series
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Image
Big DataData ManagementPrivacy

You May Not Be as Anonymous as You Think

7 Min Read
Image
Big DataData WarehousingHadoopOpen Source

Will You Always Save Money with Hadoop?

7 Min Read
Image
Best PracticesBig DataCulture/LeadershipPrivacySocial Data

A Cautionary Tale: Are You Clicking Your Privacy (or the Privacy of Others) Away?

7 Min Read
big data MOPS series
Best PracticesBig DataPolicy and GovernancePrivacy

Are You Sweeping Big Data Privacy Under the Carpet? 5 Things to Do Instead

11 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?