Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    image fx (60)
    Data Analytics Driving the Modern E-commerce Warehouse
    13 Min Read
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Analyzing Community Data – Business Insights at Your Fingertips
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Decision Management > Analyzing Community Data – Business Insights at Your Fingertips
AnalyticsDecision ManagementInside CompaniesPolicy and GovernanceSocial Data

Analyzing Community Data – Business Insights at Your Fingertips

Jennifer Roberts
Jennifer Roberts
3 Min Read
SHARE

Insights into consumer behavior and preferences can be surfaced not only from social media conversations but may also be found in an organization’s internal, private data. I’m certain many organizations use a community framework or email workflow process that allows customers to ask questions and get advice from in-house experts.  The information exchanged on these platform may contain valuable intelligence on common issues, ideas for new products and emerging trends.

Insights into consumer behavior and preferences can be surfaced not only from social media conversations but may also be found in an organization’s internal, private data. I’m certain many organizations use a community framework or email workflow process that allows customers to ask questions and get advice from in-house experts.  The information exchanged on these platform may contain valuable intelligence on common issues, ideas for new products and emerging trends.

CI recently worked with a client that had constructed a similar knowledge base, which contained not only exchanges between customers and in-house engineers but also the online conversations within the engineering team.  The goal of the project was two-fold: analyze the consumer – engineering exchanges for product enhancement and issues for a particular product and dissect the email exchanges within the engineering team for new product ideas and innovation.  CI applied its statistical language modeling technology to the unstructured consumer data to surface common issues, emerging problems and recommend solutions to customer support requests. Using the same latent semantic analysis methodology on the collective email of the engineering team surfaced potential new solutions and product ideas.

More Read

Getting Ready for the Post-Season: Numerati Baseball
Taking the Proper Approach to Big Data
5 Huge Benefits of Financial Analytics for Your Business
Driving customer loyalty in a disaggregated industry
HStreaming for Hadoop and MapReduce

Of course, analyzing and categorizing data is only the first step in the process, ensuring the right organization has access to the surfaced insights is also a critical step. If you are just beginning the process of identifying data resources that may contain important business insight you might also consider how your organization intends to use the resulting information, share findings across the organization and measure the impact of ongoing analysis.

Interested in learning more, read our text analytics case study.

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

image fx (60)
How Finance & BI Teams Choose Accounting Software
Big Data Business Intelligence Exclusive
Why the AI Race Is Being Decided at the Dataset Level
Why the AI Race Is Being Decided at the Dataset Level
Artificial Intelligence Big Data Exclusive
image fx (60)
Data Analytics Driving the Modern E-commerce Warehouse
Analytics Big Data Exclusive
ai for building crypto banks
Building Your Own Crypto Bank with AI
Blockchain Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

bi tools for data-driven businesses
Analytics

Top BI and Analytics Tools for Data-Driven Businesses

10 Min Read

Attensity Introduces Series of On-Demand Text Analytics Webinars

3 Min Read

How Airlines Measure Loyalty Using Big Data & Analytics

10 Min Read

iBi – Business Intelligence Applications on the iPhone

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?