The company has a rich history since the late 90s in the business of data management and location analytics, and this heritage shows in its approach today. I know that customer data management is no easy task because there are so many sources of customer data that come in various sizes and formats. In fact, our benchmark research on customer information management shows that participants with IT titles on average identified 21 different sources of customer data while business users on average identified only 2.5 sources. Alteryx provides support for these two types of users, which it calls data artisans and business decision-makers, respectively. Data artisans or who we would call analysts do the nitty-gritty work to access, clean, rationalize and integrate the data, and then define and build analytic applications. The decision-makers are business users who define the information they need, provide parameters to make the apps work in the way they want, and then consume the results. This is critical as the iterative effort to add and augment data to customer information happens continuously by these analysts.
Analysts use Alteryx’s Designer Desktop to create apps using a three-step
The same technology innovation research shows that analytics is the top