By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    football analytics
    The Role of Data Analytics in Football Performance
    9 Min Read
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Micro-Social Networks: Data with Context
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Data Management > Best Practices > Micro-Social Networks: Data with Context
Best PracticesData ManagementSocial Data

Micro-Social Networks: Data with Context

Jean Dobey
Last updated: 2014/03/01 at 6:39 PM
Jean Dobey
6 Min Read
Image
SHARE

ImageFor most consumers, social media has become the go-to source for entertainment, news, reviews and much more. The ever-increasing amounts of data shared through social media, however, have made it difficult to find the right information at the right time. A staggering 4.75 billion items are shared by Facebook users daily.

ImageFor most consumers, social media has become the go-to source for entertainment, news, reviews and much more. The ever-increasing amounts of data shared through social media, however, have made it difficult to find the right information at the right time. A staggering 4.75 billion items are shared by Facebook users daily. With the widespread adoption of smartphones and the emergence of countless publishing apps and tools, it’s now possible for anyone to become a publisher. As a result the number of sources of data – even on a single topic – continues to grow exponentially.

The overabundance of information online has, understandably, amplified consumers’ desire to weed out perceived irrelevant content from pertinent data. Moreover, the inability to easily find relevant information on traditional social media networks has prompted some users to decrease their use of such platforms.

Faced with a daily tidal wave of extraneous data, many consumers are searching for alternative approaches to seek out, organize and socially share information to communicate about what’s relevant to them.

More Read

data breaches

How Hospital Security Breaches Devastate Local Communities

Data Ethics: Safeguarding Privacy and Ensuring Responsible Data Practices
Tips to Protect Office 365 Systems from Data Breaches
The Importance of CSRD Data for EU-Operative Businesses
Google Report Shows Android Users Need VPNs for Data Privacy

New personal publishing social platforms, such as Hibe, offer consumers a means of overcoming this issue of large disaggregated data flows. By empowering users to create and contribute to micro-social networks built on top of existing social media platforms, they enable the social sharing of relevant content and act as a single destination for people to easily access contextual data from multiple touch points. By doing so, they facilitate meaningful relationships based on shared interests and passions.

 

Drowning out the pertinent

The paradox is that the more people share online the harder it becomes for consumers to find relevant data. Considering the amount of content that is shared through social media, it’s easy to understand how nuggets of pertinent information can be lost in the pile. More than 250 billion photos have been posted on Facebook, with in excess of 350 million photos shared every day.[1] In terms of video content, more than 100 hours of video are uploaded to YouTube every minute.[2] 

Unfortunately, according to a February 2014 survey by Ignite Social Media, 43.2% of Facebook users in the United States found the content in their News Feed less relevant than they did six months ago. As a result of this perceived dearth of pertinent data, 34.4% of users say they are using Facebook less.[3] 

This is due in part to changes to the Facebook algorithm, with the Story Bumping and Last Actor factors influencing the data users receive through their News Feeds. These changes mean content from pages consumers don’t actively engage with will disappear from their feeds over time, unless these pages pay to promote their posts. As highlighted by Derek Muller, the creator of Veritasium, users simply want to see the best content out there, but increasingly they’re just being shown content from the highest bidder.[4]

The value of micro-social networks

Unsatisfied with the lack of pertinent information available through traditional social media platforms, consumers are seeking alternative means of accessing relevant data, whether it’s text, video or audio.

Micro-social networks can provide the necessary structure for consumers who wish to share, organize and access appropriate, timely data within the context of a specific interest. Through platforms like Hibe, users can engage in relevant conversations and connect with like-minded people by creating and joining safe, secure communities focused on their passions.

In addition to offering consumers a greater context to share data, micro-social networks can be synched to related websites, forums and/or existing social media profiles to provide users with a single unique destination for all interested parties. This will encourage discourse and communications with timely information. Time is a critical component. For example, a topic such as privacy might not have been a burning issue yesterday, but today the hacking of a major retailer’s database might bring heightened awareness and more immediacy to the discussion. Micro-social networks must enable their users to fine tune their needs and communication patterns based on changing interests and exogenous influences.

These niche communities present a setting for users to build meaningful relationships with others who share their passions. They enable consumers to follow inspiring people and learn from their relevant experiences – thereby cultivating new friendships as well as business and mentoring opportunities.

In the social media age, content is undoubtedly king. But if consumers continue to struggle to find and share relevant data in a timely manner, its reign may not last long.



[1] Facebook, Ericsson and Qualcomm whitepaper, “A Focus on Efficiency” (September 2013): https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-prn1/851575_520797877991079_393255490_n.pdf

[2] The Next Web, “YouTube reveals users now upload more than100 hours of video per minute, as the site turns eight” (May 2013): http://thenextweb.com/google/2013/05/19/youtube-100-million-hours-per-minute/#!wvhLm

[3] Ignite Social Media, “ 43.2% of Facebook Users Find the News Feed Less Relevant” (February 2014): http://www.ignitesocialmedia.com/facebook-marketing/users-find-facebook-less-interesting-less-used/

[4] Veritasium, “The Problem With Facebook” (January 2014): http://www.youtube.com/watch?v=l9ZqXlHl65g

 

Jean Dobey March 1, 2014
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Shutterstock Licensed Photo - 1051059293 | Rawpixel.com
QR Codes Leverage the Benefits of Big Data in Education
Big Data
football analytics
The Role of Data Analytics in Football Performance
Analytics Big Data Exclusive
smart home data
7 Mind-Blowing Ways Smart Homes Use Data to Save Your Money
Big Data
ai low code frameworks
AI Can Help Accelerate Development with Low-Code Frameworks
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

data breaches
Policy and Governance

How Hospital Security Breaches Devastate Local Communities

7 Min Read
Data Ethics: Safeguarding Privacy and Ensuring Responsible Data Practices
Best PracticesBig DataData CollectionData ManagementPrivacy

Data Ethics: Safeguarding Privacy and Ensuring Responsible Data Practices

7 Min Read
office 365 data protection
Risk Management

Tips to Protect Office 365 Systems from Data Breaches

9 Min Read
The Importance of CSRD Data for EU-Operative Businesses
Policy and Governance

The Importance of CSRD Data for EU-Operative Businesses

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?