Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: AI Is The Unsung Trend In The Digital Marketing Revolution
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Artificial Intelligence > AI Is The Unsung Trend In The Digital Marketing Revolution
Artificial IntelligenceExclusiveMarketing

AI Is The Unsung Trend In The Digital Marketing Revolution

Mary Derosa
Mary Derosa
8 Min Read
AI in digital marketing
Shutterstock Licensed Photo -
SHARE

The world of digital marketing is always changing. New trends are emerging every day. There are various methodologies, and principles that are introduced to online marketing continuously. However, the application of artificial intelligence will cause a significant transformation in the digital marketing landscape.

Contents
Artificial Intelligence & Digital MarketingHow Artificial Intelligence Will Revolutionize Online MarketingCollecting Data and Analyzing itReal-time Assistance to CustomersWebsite Builders with AI-enabled TechnologyBetter Standard Advertising with AIAI is Making a Massive Impact on the Digital Marketing Profession

Many digital marketers believe that AI will play an essential role in the future of this trade. It is definitely not a niche field. Gartner found that 30% of companies will use AI in one or more of their sales functions by next year. Let us talk about this topic and dig a bit further.

Artificial Intelligence & Digital Marketing

Modern computer systems are capable of creating software that can learn and adapt mostly by itself – artificial Intelligence. This process comprises of:

  • A cognitive process – Using guidelines to try and predict an outcome.
  • Statistic procurement – Relying on the instructions for using inputted information or data.
  • Self-correction – the ability to change approach if an outcome is inaccurate.

Basically, there are of two different types of AI:

More Read

Location Intelligence: Top 12 industries
Understanding the Benefits And Risks Of Relying on AI
Use Data Analytics to Benefit from Fibonacci Retracement Levels
4 Ways to Leverage Data to Help Grow Your Business
IT + Marketing: Innovation Through Collaboration in B2B Software Companies
  • Strong AI – It has the potential to deal with diverse tasks, adapting to various issues provided.
  • Narrow or Weak AI – It is intended for definite action with a limited number of simple pre-programmed tasks. Apple’s Siri is the perfect example of this kind of AI.

In the past years, digital marketers haven’t been confident in applying AI technology to their marketing tactics. However, now several successful companies (like Spotify and Amazon) have implemented AI into their marketing scheme. Amazon has applied AI to show relevant items to potential buyers, depending on their previous deals, views, and searches. It is proven to increase the rate of repeat customers and prompts customers to make a purchase quickly. As one of the parts of online marketing, AI has turned out to be a worthwhile investment.

Although AI technology can considerably improve your digital marketing efforts, you still need professional assistance and conventional digital marketing methods to succeed. This allows companies like PRable to flourish, providing quality content marketing services, SEO and marketing consultation, as typically AI solutions are built in-house, by larger companies.

How Artificial Intelligence Will Revolutionize Online Marketing

You know that AI has the capability of collecting data, analyzing it and applying it at the right time. This potential is highly valuable in the digital marketing world. Hence, to make data-oriented decisions, a growing number of marketers are relying on AI technology.

The benefits of AI are numerous. They don’t just make it easier for companies to reach new customers. They can also make it easier to automate existing customer engagement models. One study showed that by 2020, 85% of customer interactions with a company won’t involve a person. AI technology will handle customer service inquiries.

Collecting Data and Analyzing it

One of the common business tactics is Customer Relationship Management. By gathering information on customers, a business can take on customer-friendly initiatives. For example, by combining Big Data, AI and CRM, it is possible to increase the rate of customer data collected from various platforms. This allows you to identify the needs of customers and run marketing campaigns in accordance with data predictions to maximize success and return on investment.

Real-time Assistance to Customers

All customers desire the best service and fast responses. Nowadays, companies frequently employ AI chatbots for this sole reason. They can be used as a unique automated tool when creating the impression that a real human representative is speaking to the customers in real-time. AI is the best technology to offer this type of advantage.

These chatbots have the potential to respond to necessary customer queries while tracking and fulfilling orders at the same time. If you have created a company page on Facebook, you can find this chatbot feature available for no added cost. Businesses get a chance of providing a better standard of customer service without needing to employ actual humans. The bots remain active 24 hours and reduce chat waiting times to improve customer experience.

The use of Artificial Intelligence will keep on increasing in various other sectors. As a result, brand owners and marketers will have better insights into their customer’s needs and expectations.

Website Builders with AI-enabled Technology

In the field of online marketing, AI can help ease the way websites are designed, giving the ability to build a beautiful site to people with little to no tech knowledge. The best-known product in this category is Wix’s ADI (artificial design intelligence) which after asking the user some questions creates a site. It’s hardly the only option available, with many other projects like the Grid popping up on the market. It can create your website by analyzing your data and your interaction. However, you will still have to work on your content, whereas AI technology will deal with website pages, content blocks, and colors.

Better Standard Advertising with AI

To run a successful marketing program, one of the major prerequisites is to get in touch with the target audience. Businesses find it easier to deal with their online marketing campaigns by using AI technology. This technology can not only collect information but also predict the behavior of potential customers. With accurate data, you can create the best ads based on your target audience’s preference. If you pair this with market research, A/B testing, and focus groups, you will most likely be able to create an incredibly well-performing campaign.

AI is Making a Massive Impact on the Digital Marketing Profession

We can freely say that AI is an amazing technology to use when promoting your brand and business. You can make your marketing more effective by applying AI technology for data analysis, interacting with customers, and developing campaigns. This next step in automation is already flipping the digital marketing landscape upside down. That’s why you should definitely consider artificial intelligence technologies and take advantage of them where you can.

TAGGED:artificial intelligencedigital marketingdigital marketing revolution
Share This Article
Facebook Pinterest LinkedIn
Share
ByMary Derosa
Mary is a passionate blogger and the chief editor at her own content marketing company PRable.com. Since college, she's been interested in break-through technology and technical writing about innovative products and services that change our everyday lives for the better. She's also interested in web design and photography.

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

AI use in sales funnels
Artificial IntelligenceExclusiveMarketing

AI is the Most Disruptive Marketing Trend Since the Printing Press

7 Min Read
AI and driverless cars
Artificial IntelligenceInternet of ThingsMachine Learning

Driverless Cars And The Quest For True Artificial Intelligence

8 Min Read
machine learning for online payments
Data ManagementExclusiveMachine LearningPolicy and GovernanceRisk Management

Machine Learning Minimizes Fraud Risks of Online Payments

5 Min Read
AI and cryptocurrencies
Artificial IntelligenceBlockchain

AI Plays Crucial Role in Rising Popularity of Cryptocurrencies

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?