We use cookies, including third-party cookies from Google to serve personalized ads through AdSense, to operate this site and understand how it is used. By continuing to browse, you accept this use. See our Privacy Policy and Terms of Use for details, including how to opt out of personalized advertising.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    What Kind of Problem-Solving Distinguishes Data Analysts From Software Engineers -- AI-generated illustration
    What Kind of Problem-Solving Distinguishes Data Analysts From Software Engineers
    7 Min Read
    chatgpt image jul 21, 2026, 04 34 30 pm
    4 Core Benefits of Predictive Maintenance after Vibration Analysis
    10 Min Read
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results -- AI-generated illustration
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results
    11 Min Read
    chatgpt image jul 13, 2026, 04 23 45 pm
    How Data Analytics Helps Companies Improve User Engagement
    19 Min Read
    chatgpt image jul 13, 2026, 03 59 46 pm
    How Data Analytics Improves Multi-Location Search Strategies
    10 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Tweety Bird and Aha! Moments
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Inside Companies > Tweety Bird and Aha! Moments
Inside Companies

Tweety Bird and Aha! Moments

MIKE20
MIKE20
4 Min Read
Tweety Bird and Aha! Moments
Photo by Daniel_Nebreda on Pixabay (https://pixabay.com/photos/women-one-wall-minimalism-bank-3118387/)
SHARE

About three months ago, I started a data management and ETL project for a pretty big bank. Time was of the essence and the bank brought me in because I can get results. In this post, I explain why an overemphasis on results can be a really bad thing–and why all matching isn’t created equal.When my client advised me of the number of disparate extracts of financial data I would receive, I quickly looked for potential commonalities. As most would do on this type of project, I started with the obvious: GL account. While not unique in most systems I have seen, they are often at least part of a multi-field index. In other words, I can almost always sum debits and credits by GL account 1000, for example, especially when I bring in a field like company.

Dealing with Suboptimal Data and Other Limitations

Unfortunately, a few of the extracts only contained account descriptions. When I explained this limitation to my boss, we had the following exchange:

Boss: Well, why not join on description instead of account number?

More Read

BYOD: An Unstoppable Force?
BYOD: An Unstoppable Force?
Are Data Scientists Overpaid?
Top 3 Reasons You Need a Chief Data Officer
SQL Visualization in the Spreadsheet
Will Big Data Finally Turn CRM Into Something Valuable?

Me: It’s possible, but I never recommend it. In many systems, these descriptions are not standardized. One missing character, misplaced space, or mutant letter will result in missing data downstream and other problems that are worth trying to address from the beginning.

Boss: We have no other choice. IT won’t change the extract from XYZ financial system. Gotta make do….

Me (in Tweety Bird voice): OK…but I got a baaaaaad feeling about this.

Fast forward to the end of the project. Our reports were off–way off. What’s more, this wasn’t a fundamental design issue. So far off that I had to rejigger a bunch of previously working queries and validation routines. This took a few days and caused other problems. We had to break things that previously worked.

Sometimes we don’t have a choice in life and in golf. We hit the ball into the woods, can’t find it, have to take a penalty stroke, and walk away with a snowman on a par 3. It happens.

Although my client wasn’t happy that we had so many problems, he fully understood what I told him on day one: “Try not to join on descriptions.” Of course, the bell didn’t ring quite as loud when I initially said that. After he saw the results first-hand, that bell was pretty loud–and wouldn’t stop.

Understand that there are limitations with certain types of data matching, as many on this blog has pointed. Some types are much better than others. Some are too restrictive; others are far too liberal. Think about it.

As one of my friends put so nicely, you don’t go to pick up your kid at nursery school and just grab any eight-year old brunette girl. You probably want you own kid.

Data’s the same way.

What say you?

Read more at MIKE2.0: The Open Source Standard for Information Management

TAGGED:data quality
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Preparing Data Systems and Governance for a Scaling Global Gaming Brand -- AI-generated illustration
Preparing Data Systems and Governance for a Scaling Global Gaming Brand
Big Data Infographic
How Restaurant POS and Ordering Data Reveal Generational Customer Patterns -- AI-generated illustration
How Restaurant POS and Ordering Data Reveal Generational Customer Patterns
Exclusive Infographic
From Trucks To Data: How Telematics Can Improve Freight Transportation -- AI-generated illustration
From Trucks To Data: How Telematics Can Improve Freight Transportation
Big Data Exclusive Infographic
The Airflow Problems Hiding Inside Data Centers -- AI-generated illustration
The Airflow Problems Hiding Inside Data Centers
Big Data Exclusive Infographic

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

First Look – Dulles Research Carolina
Uncategorized

First Look – Dulles Research Carolina

6 Min Read
Is your data complete and accurate, but useless to your business?
Business IntelligenceData Quality

Is your data complete and accurate, but useless to your business?

8 Min Read
dataFUD: Manage your information resources
Predictive Analytics

dataFUD: Manage your information resources

6 Min Read
How to Measure the Business Impact of Data Quality
Business IntelligenceCRMData MiningData VisualizationPredictive Analytics

How to Measure the Business Impact of Data Quality

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?