Thank you again to everyone who participated in today’s Service In Action call – the interaction was fantastic and I think there were some great points shared in regards to the balance between email and social media efforts.
If You Missed It
For those of you who missed it, the podcast is now available on the Service In Action site; some of the key take-aways when using Social Media are:
1) Make it Easy: Social Networkers are there to interact, if they’re loyal to your brand and want to make reference to your offer, they should be able to with a few simple clicks.
2) Be Honest: Remember that Social Media is meant to be in/ among friends, a forced/ stodgy voice is going to alienate faster than help.
3) Word of Mouth: This is an electronic word of mouth medium, keep that in mind when searching and engaging others.
If You Made It
The last follow up I had from the call was for the Facebook Demographics shared, here’s a quick paraphrase:
– 45% of social network’s users are age 26 and above; nearly 25% are 34
– Women 55+ are the fastest growing demographic group; 17.5% since the end of September 2008
– 45% (aged 34-49) logged on in one to four times per month
These (and more) are available in yesterday’s eMarketing article, Facebook Audience Matures. Mark your calendars for the March 27th call – Video in Email, presented by Goodmail!
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