We took an informal poll of eMarketers to find out what elements of their email program keep them up at night. We wanted to know their challenges and hope to incorporate these in future Service In Action call topics and Panel of Peers sessions. Here are 15 from some of the best in the industry:
1) How do I get higher conversions/ clicks from the people who’ve opened? How to boost sales?
2) How do I make sure the data is segmented correctly?
3) How do I improve my deliverability?
4) How do I truly integrate different channels; where should I start? How should I combine the cross-channel data collected?
5) How do I deal with unsubscribes – reduce the number and deal with those who want to drop off?
6) How do I best explain our eMarketing program to management?
7) How do I really get started with social media?
8) How do I integrate social media marketing in my overall marketing efforts (print)?
9) How do I reduce the time spent on executing email marketing campaigns?
10) While analyzing results, what should I look at first? Who else should analyze results?
11) How do I reduce marketing spend without leaving out impressions?
12) How do I deal with email being perceived as SPAM?
13) How do I make sure the recipient is not receiving too much email? How often should he/ she be targeted?
14) How do I survey the recipient? How do I ask questions? What should I ask?
15) How to grow the list (effectively)?
Be sure to share yours with us, a quick email or comment can get your idea on the radar for a future Learning Network event.
