Email & the Next Level

April 6, 2009
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Our recent posts gave ideas and insight to help extend the life of your email campaigns… but there’s more, each of these is also a way to reactivate those who may have disengaged. Adding Video clips, Tweets, Mobile components, Facebook ties and Survey invitations to your campaigns is an excellent way to extend your reach.

Incorporating other media elements add a new twist and help fight the fatigue your members may experience from time to time. Pay attention to your results after you add a new element – do you see more clicks after a video? Do you have higher web traffic after posting an update on Twitter or item on Facebook? Are you receiving advice and customer insight from your surveys?

Although you’re incorporating new elements it’s unlikely to immediately move someone from zero to sixty – it’s not everyday a non-opener makes a high-dollar purchase. So concentrate on those who are moving from one level to the next, are routine openers becoming clickers? Are clickers becoming buyers, etc.? Use the new media inclusion to move recipients from one level to the next; the addition is a great way to see what motivates your recipients – track it and interact accordingly.


Our recent posts gave ideas and insight to help extend the life of your email campaigns… but there’s more, each of these is also a way to reactivate those who may have disengaged. Adding Video clips, Tweets, Mobile components, Facebook ties and Survey invitations to your campaigns is an excellent way to extend your reach.

Incorporating other media elements add a new twist and help fight the fatigue your members may experience from time to time. Pay attention to your results after you add a new element – do you see more clicks after a video? Do you have higher web traffic after posting an update on Twitter or item on Facebook? Are you receiving advice and customer insight from your surveys?

Although you’re incorporating new elements it’s unlikely to immediately move someone from zero to sixty – it’s not everyday a non-opener makes a high-dollar purchase. So concentrate on those who are moving from one level to the next, are routine openers becoming clickers? Are clickers becoming buyers, etc.? Use the new media inclusion to move recipients from one level to the next; the addition is a great way to see what motivates your recipients – track it and interact accordingly.

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