Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics for pharmacy trends
    How Data Analytics Is Tracking Trends in the Pharmacy Industry
    5 Min Read
    car expense data analytics
    Data Analytics for Smarter Vehicle Expense Management
    10 Min Read
    image fx (60)
    Data Analytics Driving the Modern E-commerce Warehouse
    13 Min Read
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Interview: Rebecca Bucnis on driving the customer experience
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Interview: Rebecca Bucnis on driving the customer experience
CRM

Interview: Rebecca Bucnis on driving the customer experience

brianfarnan1
brianfarnan1
3 Min Read
SHARE

“Every company that talks to the consumer can improve its marketing and sales revenues simply by cutting back on mass marketing and highly targeting information to people that’s relevant,” says Rebecca Bucnis, a global program director for Teradata. “It’s really a simple, simple equation, and it’s not hard to do, and there are really lots of ways to go about achieving that growth.”

Rebecca, who has worked in Asia, Europe and the Americas and is currently located in the Netherlands, is a marketing specialist responsible for program execution of customer management, active enterprise intelligence and emerging technology solutions for Teradata. Much of her consulting experience has been in the retail field. In this interview she notes how “data sources that used to be tightly defined are growing and stretching enormously” and talks about how companies can drive the customer experience—for example, by tracking web browser behavior to tap into customer intentions.

Rebecca is one of four panelists for SmartData Collective’s first webinar, “How to Boost Service, Cut Costs, and Deliver Great Customer Experiences – Even in a Down Economy,” on April 16. Be sure to join her and the others on…


“Every company that talks to the consumer can improve its marketing and sales revenues simply by cutting back on mass marketing and highly targeting information to people that’s relevant,” says Rebecca Bucnis, a global program director for Teradata. “It’s really a simple, simple equation, and it’s not hard to do, and there are really lots of ways to go about achieving that growth.”

More Read

How to Gain Knowledge from the Online Community
My Top 10 Strategies on Social Networking
13 Retail Companies Using Data to Revolutionize Online & Offline Shopping Experiences
Interesing debate on business process and decisions
4 Fundamental Benefits of CRM Use

Rebecca, who has worked in Asia, Europe and the Americas and is currently located in the Netherlands, is a marketing specialist responsible for program execution of customer management, active enterprise intelligence and emerging technology solutions for Teradata. Much of her consulting experience has been in the retail field. In this interview she notes how “data sources that used to be tightly defined are growing and stretching enormously” and talks about how companies can drive the customer experience—for example, by tracking web browser behavior to tap into customer intentions.

Rebecca is one of four panelists for SmartData Collective’s first webinar, “How to Boost Service, Cut Costs, and Deliver Great Customer Experiences – Even in a Down Economy,” on April 16. Be sure to join her and the others on Thursday.

Listen now:

TAGGED:customer experiencerebecca bucnis
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

intersection of data and patient care
How Healthcare Careers Are Expanding at the Intersection of Data and Patient Care
Big Data Exclusive
dedicated servers for ai businesses
5 Reasons AI-Driven Business Need Dedicated Servers
Artificial Intelligence Exclusive News
data analytics for pharmacy trends
How Data Analytics Is Tracking Trends in the Pharmacy Industry
Analytics Big Data Exclusive
ai call centers
Using Generative AI Call Center Solutions to Improve Agent Productivity
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

role of data in optimizing the customer experience
Big Data

How Data Analytics Improves Customer Journeys Behind the Scenes

6 Min Read

Know Me and Be Relevant: What I learned from Disney’s Keynote at NCDM

9 Min Read

Lessons from the recession: Customer Service Spending Needs to Increase in Social Media and Field Service

9 Min Read

From Transaction to Customer Engagement with Business Analytics

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?