Email is becoming more mainstream, here is a suggestion to help inform your customers and get them engaged and maybe even convince those who rely on print media:
Dear Customer (Prospect):
Thank you for your support; we appreciate you being part of our email list and your continued loyalty to our brand. Email is becoming a very efficient way for us to communicate and we plan to focus our efforts on this channel.
We are making this decision because email is good for the environment; it’s quick and costs less than printed items. We hope to mail less paper in 2009, using email to send the most time sensitive items – keeping you up to date in near-real time and saving the costs of printing and postage. Our goal is to keep you better informed, in a more efficient manner and pass along savings to you.
My team does not share your email address with any other company, your information is secure and you can unsubscribe from our communiqués at any time. We will also continue to mail items to you from time to time, but we need your feedback to ensure you are receiving the most relevant information.
The information you share will help us customize the emails and printed items sent, so please complete the personal surveys and offer suggestions as you see fit. We look forward to the year ahead.
Sincerely,
Head Honcho
Your Company
