By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    Promising Benefits of Predictive Analytics in Asset Management
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Social Metrics: Measuring Success
Share
Notification Show More
Latest News
ai digital marketing tools
Top Five AI-Driven Digital Marketing Tools in 2023
Artificial Intelligence
ai-generated content
Is AI-Generated Content a Net Positive for Businesses?
Artificial Intelligence
predictive analytics in dropshipping
Predictive Analytics Helps New Dropshipping Businesses Thrive
Predictive Analytics
cloud data security in 2023
Top Tools for Your Cloud Data Security Stack in 2023
Cloud Computing
become a data scientist
Boosting Your Chances for Landing a Job as a Data Scientist
Jobs
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Social Metrics: Measuring Success
CRM

Social Metrics: Measuring Success

mfauscette
Last updated: 2010/04/28 at 1:50 AM
mfauscette
3 Min Read
SHARE


As more and more companies start to roll out and participate in social business projects as well as start to make business cases for these projects I think it’s important to take a step back and look at some business fundamentals. As a basic project management tenet, any project must clearly lay out what success looks like and how success will be measured.

In Dr. Stephen Covey 7 Habits language that concept is “begin with the end in mind.” Social business projects are no exception and need to have metrics applied beginning from the concept stage. As a part of the project process a business case should still be required, that discipline will help correctly focus the project and provide justification for project approval.

What kind of metrics are relevant for social business projects? The key metrics vary by type of project but in the aggregate should tie back to the business fundamentals of revenue, margin, cost, quality and innovation to be relevant for the business. In looking at individual project metrics it’s useful to focus the metrics around the four basic social business objectives: customer engagement, employee empowerment, partner enablement and supplier …

More Read

big data in customer engagement strategies

8 Data-Driven Strategies to Improve Customer Engagement

5 Ingenious Ways To Use Big Data For Customer Engagement
Predictive Analytics Is Lifting The ROI Of POS Marketing
How Real-Time Analytics Can Help Assess ROI Of Toll-Free Call Support
Measuring Social Media ROI: Leveraging Data To Boost Results


As more and more companies start to roll out and participate in social business projects as well as start to make business cases for these projects I think it’s important to take a step back and look at some business fundamentals. As a basic project management tenet, any project must clearly lay out what success looks like and how success will be measured.

In Dr. Stephen Covey 7 Habits language that concept is “begin with the end in mind.” Social business projects are no exception and need to have metrics applied beginning from the concept stage. As a part of the project process a business case should still be required, that discipline will help correctly focus the project and provide justification for project approval.

What kind of metrics are relevant for social business projects? The key metrics vary by type of project but in the aggregate should tie back to the business fundamentals of revenue, margin, cost, quality and innovation to be relevant for the business. In looking at individual project metrics it’s useful to focus the metrics around the four basic social business objectives: customer engagement, employee empowerment, partner enablement and supplier engagement. Here are some potential metrics:

Not an exhaustive list by any means, but hopefully it provides some ideas of ways to apply business metrics to social business projects. In the end though, we have to tie the projects to the big 5: revenue, margin, costs, quality and innovation.

— Post From My iPad

TAGGED: customer engagement, metrics, roi, social media analysis
mfauscette April 28, 2010
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai digital marketing tools
Top Five AI-Driven Digital Marketing Tools in 2023
Artificial Intelligence
ai-generated content
Is AI-Generated Content a Net Positive for Businesses?
Artificial Intelligence
predictive analytics in dropshipping
Predictive Analytics Helps New Dropshipping Businesses Thrive
Predictive Analytics
cloud data security in 2023
Top Tools for Your Cloud Data Security Stack in 2023
Cloud Computing

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form id=”1616″]

You Might also Like

big data in customer engagement strategies
Big Data

8 Data-Driven Strategies to Improve Customer Engagement

10 Min Read
big data for customer engagement
Big DataData CollectionExclusive

5 Ingenious Ways To Use Big Data For Customer Engagement

8 Min Read
predictive analytics and POS use
ExclusivePredictive Analytics

Predictive Analytics Is Lifting The ROI Of POS Marketing

6 Min Read
call center support
AnalyticsExclusivePredictive Analytics

How Real-Time Analytics Can Help Assess ROI Of Toll-Free Call Support

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?