By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    football analytics
    The Role of Data Analytics in Football Performance
    9 Min Read
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: LinkedIn Says Bye Bye to Market Researchers
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Visualization > LinkedIn Says Bye Bye to Market Researchers
Business IntelligenceData Visualization

LinkedIn Says Bye Bye to Market Researchers

TomAnderson
Last updated: 2010/03/26 at 5:11 AM
TomAnderson
6 Min Read
SHARE

Is the market research industry really interested in next gen innovation and quality?
For those of you who haven’t heard yet, the greatest source for B-B market research sample just closed their doors. That’s right, LinkedIn is no longer offering sample to market research suppliers.

For some this news will probably come as a huge relief. For other Next Gen Market Researchers like myself, with great disappointment. Unfortunately, probably for the majority of market researchers though will be indifferent to the news. For if they were not, LinkedIn sample would still be available.

So what happened? Surely an industry which gives quality and innovation so much attention would flock to something as innovative and high in quality as LinkedIn sample?

More Read

data visualization for small business

Data Visualization Boosts Business Scalability with Sales Mapping

5 Best Practices for Extracting, Analyzing, and Visualizing Data
5 Ways to Streamline Your Business Data for Maximum Efficiency
10 Important Ways Data Visualization Can Benefit Your Content Strategy
From Raw Data to Visualization: Marvel Social Graph Analysis

Anderson Analytics was lucky enough to be one of the first companies to work with LinkedIn sample in 2008, and as far as I know the only outside company to merge behavioral and text data with survey data. One of the areas we investigated when segmenting LinkedIn users was their membership across various market research panels.

Among the n=2000 LinkedIn members who responded to that first survey, 68% had never been on...

Is the market research industry really interested in next gen innovation and quality?
For those of you who haven’t heard yet, the greatest source for B-B market research sample just closed their doors. That’s right, LinkedIn is no longer offering sample to market research suppliers.

For some this news will probably come as a huge relief. For other Next Gen Market Researchers like myself, with great disappointment. Unfortunately, probably for the majority of market researchers though will be indifferent to the news. For if they were not, LinkedIn sample would still be available.

So what happened? Surely an industry which gives quality and innovation so much attention would flock to something as innovative and high in quality as LinkedIn sample?

Anderson Analytics was lucky enough to be one of the first companies to work with LinkedIn sample in 2008, and as far as I know the only outside company to merge behavioral and text data with survey data. One of the areas we investigated when segmenting LinkedIn users was their membership across various market research panels.

Among the n=2000 LinkedIn members who responded to that first survey, 68% had never been on a research panel, 18% had been on a panel but left, and 14% were currently in some panel. More interesting perhaps was that when comparing current panel members to lapsed panel members, lapsed panel members were significantly more likely to have higher salaries, higher positions at their companies.

Should this be a surprise for anyone? What serious business person has 30 minutes of time to waste on a survey for an Amazon certificate?!

I reached out to a few current and former LinkedIn employees as well as some other MR colleagues who had worked with LinkedIn to understand what had happened. [Bob Lederer is also covering the news in this month’s RBR]

The official answer given to me by LinkedIn’s Senior Director of Enterprise Solutions, Dan Shapero is that

Research continues to be a strategic focus at LinkedIn, though we’ve decided to refocus our research efforts to help LinkedIn grow its largest revenue lines faster. We’re deploying research products that help us build larger relationships with our HR and advertising clients, as well as continuing to offer sample to a handful of strategic research clients. We are no longer making our sample generally available.

Dan preferred to talk about the decision as a re-prioritization of assets rather than an economic one.

I can’t blame LinkedIn at all. All businesses are limited in resources and must focus their attention where it will yield the biggest return on investment.

Basically, there is more money in advertising and other areas than in market research. Market research will be provided as part of large advertising sales. But margins on pure market research just aren’t worth the effort.

As much lip service as is given to the desire for innovative techniques and higher quality sample. When push comes to shove, market researchers aren’t willing to give up their 30 minute surveys for more reasonable 5-10 minute better thought out concise instruments, and aren’t willing to pay for greater quality.

This focus on cost cutting, with disregard of almost everything else, may explain why the concept of knowledge process offshoring seems to have grown so fantastically since 2001.

What does this mean for us market researchers who are truly devoted to quality and innovation? Will we have to accept low margins or move towards a different industry?

For now I remain cautiously optimistic about the potential for market research and social networks, and seek to work with other market researchers who are also truly serious about innovation and quality.
Link to original post

TAGGED: data visualization
TomAnderson March 26, 2010
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Shutterstock Licensed Photo - 1051059293 | Rawpixel.com
QR Codes Leverage the Benefits of Big Data in Education
Big Data
football analytics
The Role of Data Analytics in Football Performance
Analytics Big Data Exclusive
smart home data
7 Mind-Blowing Ways Smart Homes Use Data to Save Your Money
Big Data
ai low code frameworks
AI Can Help Accelerate Development with Low-Code Frameworks
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

data visualization for small business
Data Visualization

Data Visualization Boosts Business Scalability with Sales Mapping

7 Min Read
big data visualization
Data Visualization

5 Best Practices for Extracting, Analyzing, and Visualizing Data

6 Min Read
streamline business data effectively
Big Data

5 Ways to Streamline Your Business Data for Maximum Efficiency

6 Min Read
Data Visualization
Data Visualization

10 Important Ways Data Visualization Can Benefit Your Content Strategy

13 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?