LinkedIn Says Bye Bye to Market Researchers

March 26, 2010

Is the market research industry really interested in next gen innovation and quality?
For those of you who haven’t heard yet, the greatest source for B-B market research sample just closed their doors. That’s right, LinkedIn is no longer offering sample to market research suppliers.

For some this news will probably come as a huge relief. For other Next Gen Market Researchers like myself, with great disappointment. Unfortunately, probably for the majority of market researchers though will be indifferent to the news. For if they were not, LinkedIn sample would still be available.

So what happened? Surely an industry which gives quality and innovation so much attention would flock to something as innovative and high in quality as LinkedIn sample?

Anderson Analytics was lucky enough to be one of the first companies to work with LinkedIn sample in 2008, and as far as I know the only outside company to merge behavioral and text data with survey data. One of the areas we investigated when segmenting LinkedIn users was their membership across various market research panels.

Among the n=2000 LinkedIn members who responded to that first survey, 68% had never been on...