Part I: Marketing Gurus
Each year Anderson Analytics and MENG (Marketing Executives Networking Group) releases the Marketing Trends study results. We’ll be releasing results tomorrow, Tuesday the 2nd, and I will also share selected findings here on the blog over the next few days.
To start us off I thought I would share this year’s list of most admired marketing thought leaders. While several of our favorite marketing gurus continue to make the list, and Seth Godin remains in first place yet again we have a few new notables making the list this year.
The Marketing Gurus making our list for the first time in 2010 are:
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PR Guru, David Meerman Scott
Community & Social Media Guru, Chris Brogan
Disruptive Innovation Guru, Clayton Christenson
Evangelism, Entrepreneurial & High Tech Guru, Guy Kawasaki
Congratulations!
While I’ve interviewed both David and Guy on this blog previously, I look forward to learning more about Chris and Clayton and perhaps having them on as quests as well.
Please comeback and visit the blog over the next few days as I share a few additional findings and thoughts from this years study. Also, a summary report of select findings will be published on www.andersonanalytics.com tomorrow.
[ABOUT THE STUDY: Anderson Analytics conducts the Top Marketing Trends survey among current MENG members each year between January and February. Anderson Analytics used text-mining software to code open-ended/free form text answers to questions in order to truly understand what issues are top-of-mind among the senior executives. The 533 responses in the 2010 survey yield a confidence interval of +/-3.64%.]
