How to analyze unfamiliar data: circle, dive, and riff
When you come face to face with unfamiliar data, how do you proceed? How do you avoid sending you and your shiny âspeed of thoughtâ tool slamming into a dead end? Dan Murrayâs got a routine â and heâs also got certain music and right-brained wisdom to analyze by.
Danâs first rule: âDonât pre-think.â Itâs the hardest thing for people to learn, he says. âIf you go into [data analysis] thinking you know where youâre going, you easily miss the granule of gold.â
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