Data Glut? The Answer Is Innovation

Data is piling up fast at almost every business, from financial corporations to online shopping sites. Security log files, network events, transaction records. e-mail and more are flooding firms with information.

International Data Corp. reports that the digital universe will hit 1.8 zettabytes (a zettabyte is 1 billion terabytes) by 2011. That’s a tenfold increase in the next five years. IDC says growth is running at an annual rate of 60 percent. And the cost of data management is significant as pointed out in a recent CIO article by Michael Friedenberg.

What can a company do with it all? You can’t just delete it, because regulations say you have to keep it around. So some companies just store it. Others shovel it from one place to another. But smart companies are leveraging the information with innovative systems and using it to shape their strategy going forward.

At Teradata we’re committed to innovation that’s keeping companies a couple of steps out in front of the data information glut. Teradata 13…

Data is piling up fast at almost every business, from financial corporations to online shopping sites. Security log files, network events, transaction records. e-mail and more are flooding firms with information.

International Data Corp. reports that the digital universe will hit 1.8 zettabytes (a zettabyte is 1 billion terabytes) by 2011. That’s a tenfold increase in the next five years. IDC says growth is running at an annual rate of 60 percent. And the cost of data management is significant as pointed out in a recent CIO article by Michael Friedenberg.

What can a company do with it all? You can’t just delete it, because regulations say you have to keep it around. So some companies just store it. Others shovel it from one place to another. But smart companies are leveraging the information with innovative systems and using it to shape their strategy going forward.

At Teradata we’re committed to innovation that’s keeping companies a couple of steps out in front of the data information glut. Teradata 13, our latest data warehouse database, reveals our deep commitment to engineering excellence that provides a powerful system to work with the wide variety of data that are pounding enterprise IT data systems. It takes smarts and performance to navigate these challenges from the large volumes of data hitting us from all directions.

Literally: a new source of data is geographic information from the recent explosion of geographic location data thanks to Web navigation sites like Google Earth and GPS (Global Positioning System) devices embedded in cars, cell phones and portable navigation units. This location data is critical to analyzing business trends and customer activity. And Teradata 13 data warehouse along with other tools in our arsenal helps businesses collect GPS data and make sense of it. After all, what’s the use of having data unless you can make sense of it in a meaningful way that helps grow your business. What is your data information glut challenge? We’d like to hear about it.

Darryl