Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    unusual trading activity
    Signal Or Noise? A Decision Tree For Evaluating Unusual Trading Activity
    3 Min Read
    software developer using ai
    How Data Analytics Helps Developers Deliver Better Tech Services
    8 Min Read
    ai for stock trading
    Can Data Analytics Help Investors Outperform Warren Buffett
    9 Min Read
    media monitoring
    Signals In The Noise: Using Media Monitoring To Manage Negative Publicity
    5 Min Read
    data analytics
    How Data Analytics Can Help You Construct A Financial Weather Map
    4 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: When Business Intelligence and Social Networking Unite
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > When Business Intelligence and Social Networking Unite
Business Intelligence

When Business Intelligence and Social Networking Unite

PhilSimon
PhilSimon
3 Min Read
SHARE

With a new decade upon us, exciting new technologies are both changing the very definition of work and  engendering a wide array of new possibilities. I would put these possibilities into two broad categories:

  1. Things not possible even five years ago that are now possible
  2. Things previously possible but now augmented by the first category

My second book, The Next Wave of Technologies, strikes a nice balance between the two. The possibilities of improving existing technologies via new ones just make me giddy.

For example, check out this short video by Rob Ashe, former CEO of Cognos before IBM acquired the company. Ashe discusses an excellent example of the confluence between a relatively new technology (social networking) and a more established one (BI).  (Incidentally, there are chapters on both topics in The Next Wave.) This is a perfect example of the whole exceeding the sum of its parts.

More Read

Google Data, Statistics, and the Semanticized Web
These 5 Buzzworthy Big Data Trends Are Huge In 2018
Understanding the Tremendous Benefits of IoT for Small Businesses
5 Types of Business Technology Every Entrepreneur Should be Using
Eight Levels Of Analytics

How one technology extends another

I first worked with BI tools…

With a new decade upon us, exciting new technologies are both changing the very definition of work and  engendering a wide array of new possibilities. I would put these possibilities into two broad categories:

  1. Things not possible even five years ago that are now possible
  2. Things previously possible but now augmented by the first category

My second book, The Next Wave of Technologies, strikes a nice balance between the two. The possibilities of improving existing technologies via new ones just make me giddy.

For example, check out this short video by Rob Ashe, former CEO of Cognos before IBM acquired the company. Ashe discusses an excellent example of the confluence between a relatively new technology (social networking) and a more established one (BI).  (Incidentally, there are chapters on both topics in The Next Wave.) This is a perfect example of the whole exceeding the sum of its parts.

How one technology extends another

I first worked with BI tools back in 1998, in particular Cognos PowerPlay and Impromptu. I was impressed way back then and these tools are a far cry from what they are today. There was always the opportunity for someone to “share” feedback with IT and other end-users. To this end, social networking changes nothing.

Except that it changes everything. As Ashe correctly points out, social networking vastly improves the ease with which data can be exchanged, synthesized, and even improved. By allowing for much greater collaboration, social networking enables better BI. It is for this reason that I consider both technologies part of Enterprise 2.0.

TAGGED:cognos
Share This Article
Facebook Pinterest LinkedIn
Share
ByPhilSimon
Phil Simon is a recognized technology authority. He is the award-winning author of eight management books, most recentlyAnalytics: The Agile Way. He <consults organizations on matters related to communications, strategy, data, and technology. His contributions have been featured on The Harvard Business Review, CNN, The New York Times, Fox News, and many other sites. In the fall of 2016, he joined the faculty at Arizona State University’s W. P. Carey School of Business.

Follow us on Facebook

Latest News

data migration risk prevention
Best Approach to Risk Management for Data Migration in Data-Driven Businesses
Big Data Data Management Exclusive Risk Management
AI in branding
How Data Analytics and Data Mining Strengthen Brand Identity Services
Big Data Exclusive
Hidden AI, a risk?
Hidden AI, Real Risk: A Governance Roadmap For Mid-Market Organizations
Artificial Intelligence Exclusive Infographic
unusual trading activity
Signal Or Noise? A Decision Tree For Evaluating Unusual Trading Activity
Analytics Exclusive Infographic

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Power of the Stack

4 Min Read

How to Choose Between Cognos and WebFOCUS?

8 Min Read

NYT: SAS facing stiff competition

4 Min Read

Short-term “Trouble for Big Business Intelligence Vendors” may lead to longer-term advantage

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?