How to Accelerate Insight

October 20, 2009
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Organizations from across the globe have descended in DC to engage in an active conversation on how to Accelerate Insight. Teradata Partners is an annual event that brings together people in a discussion around data and how best to leverage it into actionable information. Some of the more interesting workshops this year that appealed to me are as follows:

Using consumers as the information point, this focus by John McKean is about how one can leverage information within our organizations to talk to the knowledge empowered consumer. It is not like the consumer is looking for information – they already know, they are now there to evaluate you. His session offers practical ideas on how you can rethink making offers to the empowered consumer.

Suresh Vittal from Forrester talks about looking at your customer across multiple channels rather than looking at data in different silos. Now granted this increases the amount of data that you have at your fingertips, but what if you were to focus quickly on recency? A good friend of mine owns a restaurant and he always remembers the last dish you ordered. That recognition makes his customers feel awesome and they allow him to order for them



Organizations from across the globe have descended in DC to engage in an active conversation on how to Accelerate Insight. Teradata Partners is an annual event that brings together people in a discussion around data and how best to leverage it into actionable information. Some of the more interesting workshops this year that appealed to me are as follows:

Using consumers as the information point, this focus by John McKean is about how one can leverage information within our organizations to talk to the knowledge empowered consumer. It is not like the consumer is looking for information – they already know, they are now there to evaluate you. His session offers practical ideas on how you can rethink making offers to the empowered consumer.

Suresh Vittal from Forrester talks about looking at your customer across multiple channels rather than looking at data in different silos. Now granted this increases the amount of data that you have at your fingertips, but what if you were to focus quickly on recency? A good friend of mine owns a restaurant and he always remembers the last dish you ordered. That recognition makes his customers feel awesome and they allow him to order for them. Suresh offers valuable insight about how to look at your results.

Then there is the session by Volvo. Did you know that 15000 Volvo cars send back data to servers each night? This data is then used to evaluate performance, and create predictive models about the future. Their goal is to be accident free in 2020. That is one smart car!

These sessions are only some of the many at this event that all strive to provide the organization with valuable information to use in their interactions with the consumer. As marketers, and with everything that we do with Social Media – we need to anticipate and be ready to create interactions with the empowered real time consumer. Email & Social Media can talk, but knowing what to talk about certainly helps.

You can follow my friends at Teradata on Twitter at PartnersUserGrp. Make the most of your data!!

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