Oracle OpenWorld 2009 update #1

October 13, 2009
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Officially day 2 of Oracle OpenWorld but for me day 3 since I started on Sunday with the Oracle PartnerNetwork day. I’ll write up more detail later of course but I wanted to take a few minutes and share some…

200910131312.jpg Officially day 2 of Oracle OpenWorld but for me day 3 since I started on Sunday with the Oracle PartnerNetwork day. I’ll write up more detail later of course but I wanted to take a few minutes and share some of the highlights so far.

Starting with the OPN day on Sunday the most exciting news was the announcement of a new platform called Enablement 2.0 which is the new OPN platform to deliver services to all partners and the new program around partner specialization called Oracle Partner Specialized. With all of the products in the Oracle portfolio (and soon to grow even bigger with the addition of Sun) it has become very difficult for a partner to be knowledgeable on the entire portfolio. To encourage partners to focus on a few products and to assist customers in locating the best and correct assistance the partners will have specializations. Specialization is technical competency and business acumen – offered around all Oracle products. The Remarketer program, which was started last year is officially a partner tier (the lowest) and Silver level partners are not eligible for Specialization. Gold and Platinum partners are eligible for Specializations and eligible to sell Apps. According to Oracle President Safra Katz, “Specialization in Oracle product lines is what makes you better, customer don’t want a rookie.”

A highlight of Sunday was having the opportunity to listen to Andrew McAfee talk about enterprise 2.0 and the transformation to a social business. See my Twitter stream below for a few highlights of that presentation.

The messaging for the overall conference is focusing on the same 3 prong strategy that Oracle has used for the last 3 years, open, complete and integrated. This year though the focus is on integrated. Part of this message is AIA of course but it also stretches to the idea that Oracle, as a multi-brand company offers a wide variety of App choices. Customer can choose the best fit apps and stitch them together into a virtual, integrated suite. Oracle Presidents Safra Katz and Charles Phillips opened OOW yesterday with a keynote that started to tell this story but things really came together today in Thomas Kurian’s Keynote. Thomas told a great story that stretched from UI mashups to the database and really demonstrated the power of complete, open and integrated.

Below is copied my live-tweeting of the OOW event so far:

12seconds – Marc Benioff at #oow09 http://tiny12.tv/S48CP41 minutes ago from 12seconds

Karen Tillman -execs using Twitter helps focus the messge #oow09about 1 hour ago from Tweetie

Listening to Karen Tillman’s interview on Oracle’s use of social media #oow09about 1 hour ago from Tweetie

Waiting to do an interview with the Oracle social medial team #oow09about 1 hour ago from Tweetie

Norm frm Qualcomm “Financial integrity is in our DNA.” #oow09about 4 hours ago from TweetDeck

Steve Miranda takes the stage with Qualcomm to demo GRC apps #oow09about 4 hours ago from TweetDeck

Thomas Kurian – well done keynote with mix of demos, presentation, customers, & videos – “tell the story” #oow09about 4 hours ago from TweetDeck

Thomas Kurian – integrated process & BI – going from insight to action #oow09about 4 hours ago from TweetDeck

Thomas Kurian – Ingersoll Rand strategy – implement new features about every 100 days #oow09about 4 hours ago from TweetDeck

@megbear I wish I could get to the blogger meetup but I have 3 prior commitments tonightabout 4 hours ago from TweetDeck in reply to megbear

Thomas Kurian – now looking at package BI across multiple apps with customer Ingersoll Rand joining on stage #oow09about 4 hours ago from TweetDeck

Thomas Kurian – demo Siebel + EBS + Fusion middleware, integrated order capture thru fullfillment #oow09about 4 hours ago from TweetDeck

Thomas Kurian – commerce to all the channels that a customer uses rather than just “eCommerce” #oow09about 4 hours ago from TweetDeck

Thomas Kurian demo custom Fusion UI storefront on Siebel CRM, EBS & Fusion Middleware with embedded social SW tools “integration” #oow09about 4 hours ago from TweetDeck

Thomas Kurian looking at how Oracle’s unique combo of tech platform and best of breed apps solves biz problems #oow09about 5 hours ago from TweetDeck

Thomas Kurian this yr dev shipped over 3000 products including 190 new products #oow09about 5 hours ago from TweetDeck

OOW day #2 Thomas Kurian EVP, Product Development, keynote, reviewing all of the product releases this yr #oow09about 5 hours ago from TweetDeck

@megbear I have to leave for a dinner but there might be some others still thereabout 20 hours ago from Tweetie in reply to megbear

Heading to the Tweetup at #oow09 Marriott Lobby at 5:45 near starbucks. – @fscavo @rwang0 @mkrigsman @ekolsky @dealarchitectabout 20 hours ago from Tweetie

Talking social CRM & retail with Oracle VP Mark Woollen #oow09about 21 hours ago from Tweetie

Discussing apps strategy with Oracle GVP Chris Leone #oow09about 22 hours ago from Tweetie

meeting with Oracle EMEA EVP Loic le Guisquet #oow09about 23 hours ago from TweetDeck

great discussion with Claes Lindholtz, Dir of Cust programs at Swedish Rail on their Siebel CRM loyalty programs #oow09about 24 hours ago from TweetDeck

had an excellent meeting with the Oracle Primavera team discussing enterprise PPM & all of the integrations #oow0912:22 PM Oct 12th from web

RT @merv: #oow09 Yr after yr, vendor execs give keynotes that are giant commercials & audiences leave. They never learn. HP is no exception9:53 AM Oct 12th from TweetDeck

RT @mkrigsman: Ann Livermore: 70% of IT budgets spent on operations; 30% spent on innovation #oow099:46 AM Oct 12th from TweetDeck

Application modernization programs 1 of the top CIO issues #oow099:43 AM Oct 12th from TweetDeck

HP presentation: how HP & Oracle can help companies create biz value in uncertain economic times #oow099:37 AM Oct 12th from TweetDeck

Anthony Lye: integrated solution of Demantra & CRM allow companies to create & optimize plans based on fact #oow099:26 AM Oct 12th from TweetDeck

Anthony Lye: customers wanted Oracle to integrate Siebel CRM to Demantra demand planning for trade promotions #oow099:25 AM Oct 12th from TweetDeck

Anthony Lye on stage to demo Oracle’s trade promotions solution #oow099:24 AM Oct 12th from TweetDeck

Safra Katz: the pieces matter but the integration is the key #oow099:23 AM Oct 12th from TweetDeck

Oracle integrated fashion planning solutions designed to run a fast fashion biz #oow099:16 AM Oct 12th from TweetDeck

Fashion: old way 2 seasons = 2 turns a yr – now fast fashion 8-10 turns a yr = higher margins but greater complexity #oow099:13 AM Oct 12th from TweetDeck

Safra Katz introducing Oracle Retail integrated solution #oow099:12 AM Oct 12th from TweetDeck

interesting that the 1st mainstage solution this year is project & portfolio mgt. project based solutions are hot #oow09 #pbs9:05 AM Oct 12th from TweetDeck

Joel Koppleman: since the acquisition of Primavera they have focused on integrating PPM with ERP #oow09 #pbs9:01 AM Oct 12th from TweetDeck

Joel Koppleman: 25% of the world’s GDP is project based #oow09 #pbs9:00 AM Oct 12th from TweetDeck

Joel Koppleman: companies want enterprise portfolio management connected to the rest of their ERP systems. integration is the key #oow098:59 AM Oct 12th from TweetDeck

Joel Koppelman (who joined Oracle from the Primavera acquisition) on stage discussing Oracle’s project based solutions #oow09 #pbs8:58 AM Oct 12th from TweetDeck

Charles Phillips: have more SAP / Oracle joint customers integrating SAP to SAP with Oracle technology than use Netweaver #oow098:54 AM Oct 12th from TweetDeck

Charles Phillips: Oracle spends around $3B a year in R&D and have >20K developers #oow098:49 AM Oct 12th from TweetDeck

Safra Katz: buying enterprise SW today is like buying a car that is delivered in random parts that you have to assemble yourself #oow098:47 AM Oct 12th from TweetDeck

Safra Katz: the vendor now has to take the responsibility for providing an integrated, fully functional solution #oow098:46 AM Oct 12th from TweetDeck

Oracle co-presidents Safra Katz and Charles Phillips on stage for the opening keynotes #oow098:45 AM Oct 12th from TweetDeck

RT @rwang0: Tweetup at #oow09 meet at the Marriott Lobby at 5:45 near starbucks. @fscavo @mfauscette @mkrigsman @ekolsky @dealarchitect6:39 AM Oct 12th from TweetDeck

12seconds – Opening reception #oow09 http://tiny12.tv/N5V8W8:48 PM Oct 11th from 12seconds

Watching the Oracle Titan Partner awards. IDC (me included) did a lot of the judging for these #oow097:40 PM Oct 11th from Tweetie

Scott McNealy “I think Larry’s going to enjoy his new toy” #oow096:52 PM Oct 11th from TweetDeck

Larry Ellison – drops a $10M challenge to IBM #oow096:51 PM Oct 11th from TweetDeck

Larry Ellison – build a smarter planet – IBM? build a smarter computer – Sun / Oracle #oow096:50 PM Oct 11th from TweetDeck

Larry Ellison – TPC benchmark – IBM 6x more power consumed, 8X more floor space used, Oracle / Sun fault tolerant, IBM not. #oow096:48 PM Oct 11th from TweetDeck

Larry Ellison – answering the IBM challenge – Oracle / Sun gear TPC benchmark-25% more throughput, 16X faster response #oow096:45 PM Oct 11th from TweetDeck

Larry Ellison – Sun / Oracle can compete successfully against the “giant” #oow096:39 PM Oct 11th from TweetDeck

Larry Ellison – engineer the hwd components as you engineer the SW is a better way. look at Apple #oow096:38 PM Oct 11th from TweetDeck

Larry Ellison – MySQL does not compete with Oracle, ORacle will increase investment in MySQL. fantastic product. #oow096:36 PM Oct 11th from TweetDeck

Larry Ellison – Solaris is the number 1 operating system period #oow096:35 PM Oct 11th from TweetDeck

Larry Ellison – IBM tells Sun customers that Oracle is a SW company & won’t do Hwd – Oracle “intends to invest in SPARC” #oow096:34 PM Oct 11th from TweetDeck

Scott McNealy – introducing the “Oracle of Redwood City” Larry Ellison #oow096:31 PM Oct 11th from TweetDeck

Scott McNealy – John Fowler, head of Sun systems business – Sun is fastest platform for Java and for Oracle #oow096:22 PM Oct 11th from TweetDeck

Scott McNealy – “they won’t be a software company after we get done with them” #oow096:16 PM Oct 11th from TweetDeck

Scott McNealy – most people use Java everyday and don’t even know it #oow096:15 PM Oct 11th from TweetDeck

RT @shawnrog: Wow the Oracle World hash tag is like a fire hose. I need a better filter. #oow096:12 PM Oct 11th from TweetDeck

Scott McNealy – will Oracle be good for Java – fastest growing Oracle products are big bags of Java code – Oracle a big contributor #oow096:11 PM Oct 11th from TweetDeck

Scott McNealy – what’s going to happen with Sun innovations – Java – Larry says “Java stands for itself” #oow096:08 PM Oct 11th from TweetDeck

Scott McNealy – what’s going to happen with Sun innovations – Open Source – no issue here, Oracle will continue to support #oow096:07 PM Oct 11th from TweetDeck

Scott McNealy – what’s going to happen with Sun innovations – Solaris – Oracle will spend more $ on Solaris than Sun does today #oow096:05 PM Oct 11th from TweetDeck

Scott McNealy – what’s going to happen with Sun innovations – SPARC – Oracle will spend more $ on SPARC than Sun does today #oow096:05 PM Oct 11th from TweetDeck

Scott McNealy Sun: #1 contributor to the open source community on the planet #oow096:00 PM Oct 11th from TweetDeck

watching a great funny video of Scott McNealyisms #oow095:51 PM Oct 11th from TweetDeck

Judson Call to action for partners: learn about OPN Specialized – invest in enablement 2.0 to become specialized – keep selling #oow095:32 PM Oct 11th from TweetDeck

Andrew McAfee: sitting this one out is a bad idea #oow095:27 PM Oct 11th from TweetDeck

Andrew McAfee: Tools – email, hated, here to stay for now – stop trying to replace inbox – concentrate on things that email can’t do #oow095:20 PM Oct 11th from TweetDeck

RT @rwang0: Influencers in the house for @amcafee @ekolsky @mfauscette @mkrigsman albert Pang, Rick Whiting #oow09 #oracle5:18 PM Oct 11th from TweetDeck

Andrew McAfee: Intelligence – crowds can be very wise – enable peer review – experiment with collective intelligence #oow095:18 PM Oct 11th from TweetDeck

Andrew McAfee: Innovation – Expertise is emergent – question credentialism – build communities that people want to join #oow095:10 PM Oct 11th from TweetDeck

Andrew McAfee: Innovation – if you come at a problem from enough different angles you will solve the problem #oow095:07 PM Oct 11th from TweetDeck

Andrew McAfee: Q – is it easier to search your co intranet over the open Internet? A – no, Google found Internet is deeply structured #oow095:06 PM Oct 11th from TweetDeck

Andrew McAfee: beware of 1 best way, ask how much workflow is necessary. use tools that let structure appear #oow095:03 PM Oct 11th from TweetDeck

Andrew McAfee: standardizing on a process has stuck with us for a long time, one best way to do something is now in question #oow095:02 PM Oct 11th from TweetDeck

Andrew McAfee: People Want to help: stop obsessing about the risks, lower the barriers to altruism #oow094:58 PM Oct 11th from TweetDeck

Andrew McAfee: telling story of BBC using wisdom of crowds internally to solve problems, people want to help, #altruism #oow094:57 PM Oct 11th from TweetDeck

Andrew McAfee: used Twitter to get emergency help to solve a car problem #powerofocialmedia #oow094:55 PM Oct 11th from TweetDeck

RT @FltAdvisor: SFO Ground Delays for flights due to WEATHER / LOW CEILINGS, delays of 44 minutes. #sfo #travel #flight4:52 PM Oct 11th from TweetDeck

Andrew McAfee: e2.0 is the use of emergent social software platforms by organizations in pursuit of their goals #oow094:52 PM Oct 11th from TweetDeck

taking the stage MIT principal research scientists Andrew McAfee, Enterprise 2.0, what we’ve learned so far #oow094:51 PM Oct 11th from TweetDeck

RT @rwang0: Charles Phillips – we’re still working on what we’ll need to do to incorporate our Sun partners and to learn from them #oow094:49 PM Oct 11th from TweetDeck

Charles Phillips: Oracle sales has already done this, generalists can’t win, you need specialists to compete #oow094:47 PM Oct 11th from TweetDeck

Charles Phillips: we have so many products and with Sun will add more, as a partner specialization is the key. #oow094:46 PM Oct 11th from TweetDeck

Charles Phillips: we want to do the iPod for the enterprise, highly integrated and you know it just works, from apps to disk #oow094:45 PM Oct 11th from TweetDeck

Charles Phillips: story’s still the same for Oracle, “complete, open and integrated”, Sun acquisition doesn’t change that strategy #oow094:44 PM Oct 11th from TweetDeck

Charles Phillips: Ecosystems will more and more be the source of differentiation for large tech vendors #oow094:43 PM Oct 11th from TweetDeck

More partners at OOW this year than last year, unusual in this environment #oow094:41 PM Oct 11th from TweetDeck

Back at the 2nd general OPN session, Judson Althoff welcoming Oracle Prez Charles Phillips to the stage #oow094:41 PM Oct 11th from TweetDeck

RT @pgreenbe: This is a good solid piece on social CRM. Social CRM. Ready for action? – http://shar.es/1JDaG #scrm2:31 PM Oct 11th from TweetDeck

I love this: Why Apple & Google Win – and Your Company Doesn’t frm @ScottMonty http://tinyurl.com/ylk8ea62:18 PM Oct 11th from TweetDeck

signs of the times: sitting in the Oracle analyst workroom watching techs hook up live video feed & live Twitter stream monitors #oow092:16 PM Oct 11th from TweetDeck

If you can’t make it to Oracle OpenWorld in person you can watch the keynotes live here: http://tinyurl.com/yzxjgd5 #oow091:56 PM Oct 11th from TweetDeck

Join Judson Althoff for the 1st ever Oracle Partner 5K run Monday morning, 7am, 5th and Howard #oow091:31 PM Oct 11th from TweetDeck

Safra Katz: Specialization in Oracle product lines is what makes you better, customer don’t want a rookie. #oow091:27 PM Oct 11th from TweetDeck

Oracle Pres Safra Catz on stage with Judson Althoff discussing the financial impact of the OPN #oow091:24 PM Oct 11th from TweetDeck

Oracle Partners can now embed YouTube videos as a part of their solutions catalog offering, that’s partner 2.0 #oow091:18 PM Oct 11th from TweetDeck

Nick Kritikos walking the OPN attendees through the process of becoming a “Specialized” partner in the new program #oow091:11 PM Oct 11th from TweetDeck

Oracle Platinum Partners are the Elite level for Specialized Partners in the new program #oow091:06 PM Oct 11th from TweetDeck

Gold partners 1st level of Oracle partner eligible for specialization & eligible to sell apps (Remarketer & Sliver not eligible) #oow091:06 PM Oct 11th from TweetDeck

Specialization is technical competency and business acumen – offered around all Oracle products #oow091:02 PM Oct 11th from TweetDeck

new program announcement – Oracle Partner Specialized – encouraging partners to deeper specialization #oow091:00 PM Oct 11th from TweetDeck

Enablement 2.0 is the platform to deliver new services for all OPN partners #oow0912:59 PM Oct 11th from TweetDeck

listening to Judson Althoff’s opening for the OPN Forum, talking about the Sun deal #oow0912:50 PM Oct 11th from TweetDeck

at Oracle OpenWorld waiting for the PartnerNetwork Alliances and Channels General session to start #oow09