It’s not secret, people love free stuff… even if they don’t need it, want it or know what it is. Social media is an excellent way to capitalize on this innate human desire. Case in point is the recent Twitter-based contest run by Moonfruit.
To celebrate their 10-year anniversary, Moonfruit’s marketing director Wendy White lead a contest where Twitter followers could win one of 10 Apple MacBook Pros over seven days. To enter, you only had to send a creative tweet that included “#Moonfruit. All told, they acquired a number of new followers and saw an increase in paying customers – over 20% in sales.
Learn more about their strategy in Dana Mattiolo’s article in The Wall Street Journal and maybe you could Tweet-up a contest for yourself!
