Big Data Analytics: The Key to Data Driven Marketing
Every day, enterprises are amassing mountains of data. In fact, according to…
Government’s Big Data Affected by Shutdown
The most prominent topic in the United States' news media and on…
It’s Past Time for the Next Generation of Business Planning
Business planning as practiced today is a relic, a process hemmed in…
Marketing and IT Get Together: The Elephants in the Room
Disclaimer: I am (possibly unfairly) generalizing about two general classes of Business…
Where’s My Magic 8 Ball? Customer-Focused Analytics
Your customers know that they have handed you a lot of their…
7 Steps to a Smooth CRM Implementation
Take the fear out of CRM implementation by following these basic steps and…
Analytic Teams Are Rapidly Reaching Critical Mass
Over the past year, I have seen a very positive and encouraging…
BI Proves Its Worth in the Clothing Industry
Retail has always been an industry that relies heavily on an understanding…
