How Predictive Analytics Can Save Zebras
Predictive analytics can be used to drive brand loyalty, create cross-sell as…
Salesforce Presents New Social Enterprise with Chatter, Mobility and Data
At the Dreamforce conference, Salesforce.com (NYSE:CRM) CEO Marc Benioff unveiled the latest…
A Cultural View of Social Media: Perspectives from Vicky, One of Our Social Media Analysts
(Please note: This article was originally written and posted last year by…
New Research Council Being Launched
I am a faculty member for the International Institute for Analytics and…
What is the Biggest Challenge for Big Data?
Often I think about challenges that organizations face with “Big Data”. While…
Do Social Media Monitoring Tools Provide True Intelligence?
Having recently read a report from WebLiquid one of the interesting facts…
Loyalty Proven Critical to CPG Sales Growth
Traditional methods of CPG shopper marketing may be losing steam, as described…