The TV revolution: Changing the players
Picture the American industrial economy in about 1960 (before the global and…
Very Simple Segmentation Ideas for Retailers
Segmentation Strategy is a pretty common theme among eMarketers; we’ve covered some…
Using predictive analytics for fantasy football
You'd think that a master of predictive analytics would steer clear of…
Enterprise Information: Managing and Mitigating Risk
As new forms of content and communication are developed, organizations are increasingly faced…
Business Intelligence Solutions Aid Financial Services Fraud Prevention
In recent years, financial services have seen the regulations continue to pile…
Segmentation is About Precision
Precision is a key tactic to creating relevance & engagement. To achieve…