To Test or to Target? Where to start for best ROI?
The previous post had concrete recommendations for proving the ROI of behavioral…
More intelligent processes – a video and presentation
I spoke at an IBM event in Paris recently on More intelligent…
Predictive Models are Only as Good as Their Acceptance by Decision-Makers
I have been reminded in the past couple weeks working with customers…
Improving customer interactions one decision at a time
William Band at Forrester (@waband) recently tweeted that his next research project…
5 Reasons Why I Won’t Build That For You (it’s not just because I said so)
Turning down projects (or redirecting ones that are on the wrong track)…
Failing to Address Data Quality and Consistency – A Series of Unfortunate Data Warehousing/Business Intelligence Events
If data warehouses could talk, they might say “Don’t shoot me, I…