The importance of feasibility studies in business intelligence
Introduction In a previous article, A more appropriate metaphor for business intelligence…
Conducting A/B Tests: Subject Lines
Ask any email marketer and they’ll likely agree that testing subject lines…
IBM’s Mills: ‘Find me a company not interested in SOA principles’
'Nobody gets up in the morning with the idea that they want…
Empowering Business Users To Embrace Change
Connie Moore of Forrester presented on empowering business users to embrace change…
Breaking Free of the One-Page Dashboard Rule
Conventional wisdom says that an executive dashboard must fit on a single…
The emergence of the mega-tech vendor economy
The event that brought this line of thinking out is the announcement today from…
IBM Acquires Exeros Assets – What does this mean for CA Data Profiler?
IBM has announced that it has acquired Exeros, the private company that…
Dynamic Business Processes and IBM BlueWorks
Craig Hayman presented some interesting statistics to kick off - 83% of…