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SmartData Collective > Business Intelligence > CRM > Cross-post: It’s the economy, stupid.
CRM

Cross-post: It’s the economy, stupid.

Editor SDC
Last updated: 2009/04/10 at 4:12 PM
Editor SDC
3 Min Read
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I blog in more than one place. I write about mostly tech stuff here — programming languages and cloud computing, for example. On the Enterprise2Open blog, I occasionally write about “soft”-er stuff, like management and enterprisey cultural issues. I usually try to refrain from cross posting: if I’ve written something for one blog, my feeling is that I should leave it to stand (or fall) in that context. But this one feels worth calling out to the broadest possible audience, to me, so I’m breaking that rule here.

I’ve written a post on the Enterprise2Open blog called “It’s the economy, stupid“, where I attack some of the underlying, implicit, and — in my view — flat out wrong assumptions that are often (usually?) in play in any given discussion about Enterprise 2.0 initiatives / technologies, and return on investment (ROI). Here’s a quote:

If you think that ROI is a matter of getting some numbers into an Excel spreadsheet, then you are probably building a house on a foundation of economic quicksand. It will likely sink, and that would be unfortunate.

If you’re reading this blog, and don’t read, or aren’t aware of my stuff on the E2Open blog, I am hereby suggesting that…

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I blog in more than one place. I write about mostly tech stuff here — programming languages and cloud computing, for example. On the Enterprise2Open blog, I occasionally write about “soft”-er stuff, like management and enterprisey cultural issues. I usually try to refrain from cross posting: if I’ve written something for one blog, my feeling is that I should leave it to stand (or fall) in that context. But this one feels worth calling out to the broadest possible audience, to me, so I’m breaking that rule here.

I’ve written a post on the Enterprise2Open blog called “It’s the economy, stupid“, where I attack some of the underlying, implicit, and — in my view — flat out wrong assumptions that are often (usually?) in play in any given discussion about Enterprise 2.0 initiatives / technologies, and return on investment (ROI). Here’s a quote:

If you think that ROI is a matter of getting some numbers into an Excel spreadsheet, then you are probably building a house on a foundation of economic quicksand. It will likely sink, and that would be unfortunate.

If you’re reading this blog, and don’t read, or aren’t aware of my stuff on the E2Open blog, I am hereby suggesting that you give this post a read. As is typical for me, I expect it to annoy a large swath of people. If that includes you, please comment on the E2Open blog (rather than here), and give me the opportunity to annoy you even more? Thanks.

TAGGED: recession
Editor SDC April 10, 2009
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