Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    big data and customer service outsourcing
    How Data Analytics Improves Customer Service Outsourcing
    18 Min Read
    How a Specialized Marketing VA Improves Campaign Analytics
    How a Specialized Marketing VA Improves Campaign Analytics
    11 Min Read
    New Data Analytics Breakthroughs Give eCommerce Startups a Fighting Chance
    New Data Analytics Breakthroughs Give eCommerce Startups a Fighting Chance
    6 Min Read
    How Data Analytics Is Reshaping Patient Financing Decisions
    How Data Analytics Is Reshaping Patient Financing Decisions
    13 Min Read
    business using business intelligence
    How to Use a Competitive Intelligence Dashboard to Turn Market Data Into Smarter Marketing Decisions 
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Another analyst firm (Ventana) gets it
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Another analyst firm (Ventana) gets it
Business IntelligenceCRMData MiningPredictive Analytics

Another analyst firm (Ventana) gets it

JamesTaylor
JamesTaylor
3 Min Read
SHARE

It can sometimes be lonely being a proponent of a big new idea like decision management. It is delightful, then, when you find out that you are less alone than you expected. Last week I came across a couple of white papers from Ventana Research – Extending BI to Support Operational Decision Management and Improving Operational Performance through Decision Management. The first of these has a great paragraph that summarizes one of the major challenges I see in this space (my emphasis):

While many examples of deployed automated decision systems exist, many business managers still do not fully understand or trust them. This is partly because of commonly held but narrow definitions of BI, and partly because of a lack of understanding of how to deploy automated decision making systems.

Mark nails this one – the narrow definition of BI as a way to deliver information to people (presumably so those people can make better decisions) makes it hard for “BI people” to see the power of decision management. This was the prompt for my post To Hell with Business Intelligence, try Decision Management and my article First Steps To and Beyond Operational Business Intelligence. Mark also lists some ch…

It can sometimes be lonely being a proponent of a big new idea like decision management. It is delightful, then, when you find out that you are less alone than you expected. Last week I came across a couple of white papers from Ventana Research – Extending BI to Support Operational Decision Management and Improving Operational Performance through Decision Management. The first of these has a great paragraph that summarizes one of the major challenges I see in this space (my emphasis):

More Read

image fx (60)
How Finance & BI Teams Choose Accounting Software
Creating an Event Based Marketing (EBM) Plan
A Big Cryptographic Boost for On-Demand BI and Extranets?
Harnessing and Coordinating Warranty Best Practices in a Global Enterprise
Superb Communication Skills — Lip Service or Genuine Requirement?

While many examples of deployed automated decision systems exist, many business managers still do not fully understand or trust them. This is partly because of commonly held but narrow definitions of BI, and partly because of a lack of understanding of how to deploy automated decision making systems.

Mark nails this one – the narrow definition of BI as a way to deliver information to people (presumably so those people can make better decisions) makes it hard for “BI people” to see the power of decision management. This was the prompt for my post To Hell with Business Intelligence, try Decision Management and my article First Steps To and Beyond Operational Business Intelligence. Mark also lists some characteristics of organizations/decisions that will benefit from the decision management approach. Both papers are worth checking out.

If you want a thorough exploration of the whole topic, check out the book I wrote with Neil Raden Smart (Enough) Systems – you can buy it from amazon.com.


Link to original post

TAGGED:decision management
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai video ad generation
How to Build High-Performing Ad Creatives with an AI Short Ad Video Maker?
Artificial Intelligence
big data and customer service outsourcing
How Data Analytics Improves Customer Service Outsourcing
Analytics Exclusive
The End of Unstructured Marketing: Forcing Generative AI into Strict HTML Schemas
The End of Unstructured Marketing: Forcing Generative AI into Strict HTML Schemas
Artificial Intelligence Exclusive
How a Specialized Marketing VA Improves Campaign Analytics
How a Specialized Marketing VA Improves Campaign Analytics
Analytics Exclusive

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Decision management and the top 4 concerns of CIOs

4 Min Read

Defining Analytics: Analytics

11 Min Read

Yesterday’s DM Radio broadcast on data federation

3 Min Read

IBM Advances Predictive Analytics for Decision Management

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?