Balancing Act: Email & Social Media

February 11, 2009
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Like all of you, we’ve seen articles, blog posts and comments concerning the balancing act between email and social media – recent marketing cuts add to the concern and make you wonder what the future of email and eMarketing holds, and how to get it right.

We’re definitely PRO Social Media, but consider it a component of eMarketing – a collective medium that can enhance campaigns, strengthen your online presence and help engage your recipients between your outbound promotions. Our February Service In Action call is set to discuss the evolution along with where and how you should concentrate your efforts… but until then, here are some points to ponder as you figure where to play:

  • 35% of adult US internet users have a social networking profile – a stat that has more than quadrupled since 2005, to according to a Pew Internet & American Life Project survey (December 2008.)
  • Over 70% of US internet users (ages 15+) have visited an online social network (no profile reported) according to a comScore World Metrix study (September 2008) – meaning that there’s reach outside of the social community.
  • Since 2002, Technorati has indexed over 133 million blogs and reports that 95% of the top 100


Like all of you, we’ve seen articles, blog posts and comments concerning the balancing act between email and social media – recent marketing cuts add to the concern and make you wonder what the future of email and eMarketing holds, and how to get it right.

We’re definitely PRO Social Media, but consider it a component of eMarketing – a collective medium that can enhance campaigns, strengthen your online presence and help engage your recipients between your outbound promotions. Our February Service In Action call is set to discuss the evolution along with where and how you should concentrate your efforts… but until then, here are some points to ponder as you figure where to play:

  • 35% of adult US internet users have a social networking profile – a stat that has more than quadrupled since 2005, to according to a Pew Internet & American Life Project survey (December 2008.)
  • Over 70% of US internet users (ages 15+) have visited an online social network (no profile reported) according to a comScore World Metrix study (September 2008) – meaning that there’s reach outside of the social community.
  • Since 2002, Technorati has indexed over 133 million blogs and reports that 95% of the top 100 US newspapers have reporter blogs… further blurring the line between mainstream media and social networking.
  • Business networking sites have played up the community – LinkedIn has several official applications for enterprise users, like SlideShare and a Huddle application that allows a lightweight file sharing and collaboration.

So do you know your balance? Send us more stats and make plans to join the SIA call on February 27.

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