Social Media Marketers Should Get Ahead of the Curve
Recently I was reviewing an interesting article by Ross Mayfield who is an advisor to www.Slideshar.com and co-founder of Socialtext. He is also at @ross on Twitter. My compliments to him and his team. He has this to say:
As Chief Marketing Officers develop their social media marketing strategy for 2010, they are demanding business results. In 2009, 89% of CMOs tracked social mediaâs impact by using standard metrics such as site traffic, pageviews, and number of fans (as discussed in a recent survey). However, CMOs expect that in 2010 top metrics will track more closely to P&L business goalsâânot just Web-related goals. The study forecasts the growth of adoption of the top three metrics in 2010, as follows:
- A 333% increase in tracking revenue
- A 174% increase in tracking conversion
- A 150% increase in tracking average order value
Such a shift in measurement expectation is significant. CMOs indicate a 300% year-over-year increase in 2010…
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