Let’s flashback to the early 80s, think about where we were with phone technology. The phone companies would charge a monthly access fee to a line that already existed, and would charge long distance fees to make calls to areas less than 100 miles away. This was an awesome revenue generator for the phone giants since there was little cost to them.
Since then we’ve evolved – VOIP, web and cell phones have driven costs down, so much so that the phone companies also had to evolve, adjust pricing and attempt to keep consumers engaged… yet many rely on other means to connect.
We’ve seen a shorter evolution with internet connectivity, imagine a few years from now if broadband was offered free or costs were reduced dramatically. As more households subscribe to this service, people will be able to leverage the power of the internet in all aspects of their lives, yielding more innovation and allowing people to connect efficiently and effectively. Email will continue to help cross this chasm and more people will depend on it for their communication protocol. Who knows where the next evolution will be, but all indicators are pointing online.
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