Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    predictive analytics risk management
    How Predictive Analytics Is Redefining Risk Management Across Industries
    7 Min Read
    data analytics and gold trading
    Data Analytics and the New Era of Gold Trading
    9 Min Read
    composable analytics
    How Composable Analytics Unlocks Modular Agility for Data Teams
    9 Min Read
    data mining to find the right poly bag makers
    Using Data Analytics to Choose the Best Poly Mailer Bags
    12 Min Read
    data analytics for pharmacy trends
    How Data Analytics Is Tracking Trends in the Pharmacy Industry
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Market Penetration of Social Media – Who Uses Twitter?
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Market Penetration of Social Media – Who Uses Twitter?
Business IntelligenceCRMData MiningPredictive Analytics

Market Penetration of Social Media – Who Uses Twitter?

TomAnderson
TomAnderson
3 Min Read
SHARE

Is there a Twitter Resurgence? Not Sure, But I’m Willing to Give it Another Try!
According to recent studies Anderson Analytics has conducted among the US Online population we have approximated use of social networking at about 40%. In terms of popularity, MySpace is actually still in the lead at around 30%, followed by Facebook at […]

Is there a Twitter Resurgence? Not Sure, But I’m Willing to Give it Another Try!

More Read

digital transformation trends big data AI
These 3 Digital Transformation Trends Will Rock AI and Big Data in 2018
Flamebait: Risk And Security in the Enterprise Cloud
Back to the Future of Business Intelligence
5 Ways Big Data is Changing Marketing Forever
AI Breakthroughs Are a Boon for Maintenance Software

According to recent studies Anderson Analytics has conducted among the US Online population we have approximated use of social networking at about 40%. In terms of popularity, MySpace is actually still in the lead at around 30%, followed by Facebook at about 20%. LinkedIn has about 4% penetration and all others including Twitter are used by less than 4%.

Therefore I’ve been amazed that lately there  seems to be a lot of renewed interest in Twitter both in the news as well as among market researchers in the Next Gen Market Research board on LinkedIn.

 I signed up for a Twitter account some time ago here http://twitter.com/TomHCAnderson  (feel free to friend/follow me). But haven’t really used it much. I’m just starting to get back into it a bit now as I’m curious to see how useful it may be for text mining/market research, as well as to better understand the types of users vis-à-vis other networks.

For those of you also interested in getting into/learning more about twitter and setting up an account, or even if you, like me, have an account and want to energize it a bit I highly recommend reading one of Guy Kawasaki’s blog entries about it here: How to Use Twitter as a Twool. Guy has been a strong proponent of Twitter for quite some time now.

On a side note, ever since I interviewed Guy on this blog last year I’ve tried to stay in touch with him and what he has been doing online.  One of his passions is Alltop, a “digital magazine rack” of popular topics. These are great for anyone who blogs or just wants to keep on top of industry news. Some of these may interest you:

http://mostpopular.alltop.com/

http://marketing.alltop.com/

http://branding.alltop.com/

http://socialmedia.alltop.com/

 

Also, getting back to the original purpose of this post, please do let me know if there are any specific tweeters related to market research worth following?

-Tom

Link to original postTom H. C. Anderson – Anderson Analytics

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

street address database
Why Data-Driven Companies Rely on Accurate Street Address Databases
Big Data Exclusive
predictive analytics risk management
How Predictive Analytics Is Redefining Risk Management Across Industries
Analytics Exclusive Predictive Analytics
data analytics and gold trading
Data Analytics and the New Era of Gold Trading
Analytics Big Data Exclusive
student learning AI
Advanced Degrees Still Matter in an AI-Driven Job Market
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Another BI Vendor Acquired

4 Min Read
Video Analytics
Market Research

Video Analytics is Becoming a Major Player in Data

6 Min Read
Image
AnalyticsData MiningHadoopPredictive Analytics

5 Steps to Setting your Big Data Goals

5 Min Read

Poll Results: What Networks Do You Use?

2 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?