Advanced analytics, particularly predictive and statistical…

Advanced analytics, particularly predictive and statistical modeling, have gained a reputation as a sort of gold standard for prediction and a sure route to competitive advantage. Challenging this thinking, Ambuj Goyal, general manager of IBM’s Information Management division, asserts that predictive and statistical modeling are being used as a hammer for many business problems that should not be treated like nails. (via Q&A: Ambuj Goyal on IBM’…

Advanced analytics, particularly predictive and statistical modeling, have gained a reputation as a sort of gold standard for prediction and a sure route to competitive advantage. Challenging this thinking, Ambuj Goyal, general manager of IBM’s Information Management division, asserts that predictive and statistical modeling are being used as a hammer for many business problems that should not be treated like nails. (via Q&A: Ambuj Goyal on IBM’s Path to Prediction and Optimization )
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