Enterprise 2.0: How to Make it Work

May 10, 2010
161 Views

There are heaps of organizational benefits that can be derived from Enterprise 2.0 adoption, such as:

  •  Increased knowledge transfer
  •  Quicker/cheaper/more efficient access to subject matter experts
  •  Reduced costs of communication, eliminating need for travel
  •  Improved collaboration, accountability/transparency
  •  Reduced time to market for products and services
  •  Improved teamwork and employee recognition/satisfaction

Which are all great, but how often do Enterprise 2.0 adoptions succeed?

Bill Ives writes a great post in response to recent research on Enteprise 2.0 conducted by Early Strategies.  The report, Toward Enterprise 2.0: Making the Change in the Corporation, is based on an online survey conducted between November 2009 and January 2010.  The participants included a primary set of people involved in enterprise 2.0 deployment, and a secondary audience of well-informed users of enterprise 2.0 applications and projects.  The report stated that they mostly belong to CIO/IT (38%), followed by HR (16%), Communications (12%) and Marketing (12%).

A  number of themes for successful enterprise 2.0

There are heaps of organizational benefits that can be derived from Enterprise 2.0 adoption, such as:

  •  Increased knowledge transfer
  •  Quicker/cheaper/more efficient access to subject matter experts
  •  Reduced costs of communication, eliminating need for travel
  •  Improved collaboration, accountability/transparency
  •  Reduced time to market for products and services
  •  Improved teamwork and employee recognition/satisfaction

Which are all great, but how often do Enterprise 2.0 adoptions succeed?

Bill Ives writes a great post in response to recent research on Enteprise 2.0 conducted by Early Strategies.  The report, Toward Enterprise 2.0: Making the Change in the Corporation, is based on an online survey conducted between November 2009 and January 2010.  The participants included a primary set of people involved in enterprise 2.0 deployment, and a secondary audience of well-informed users of enterprise 2.0 applications and projects.  The report stated that they mostly belong to CIO/IT (38%), followed by HR (16%), Communications (12%) and Marketing (12%).

A  number of themes for successful enterprise 2.0 adoptions emerged from the data.  Most notable, the following best practices:

The project must plant its roots into the organization’s culture and strategy.

It must support a strategic vision.

It must help improve efficiency of daily work.

Needs to help create a more accurate and up-to-date management model.

The benefits of the project  must be communicated widely during the adoption process.

The project must be transparent so that accountability is clear and continuous improvements are made.

Networking tools (rich directory, profiles, microblogging, forums, tagging) must be deployed  before collaboration tools to maximize sharing and exposure.  

The project must consist of new educational modes: mentoring and collaborative learning tools, to allow the community to improve each one’s participation.

These practices, implemented well, have resulted in greater success rates of E 2.0 projects worldwide.  Can you think of any others that might have a positive impact?