Q&A for 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing

The December 4th web cast, 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing, drew a great audience. Lots of questions came in during the live event. Gary Angel, Anil Batra, and myself took time after the webcast to type up answers.

The Q&A has gone live on the WAA’s blog meanwhile. You can also find a replay link for the website from Unica’s web analytics home page.

Many thanks to our speakers and to Lindsay De Santis, one of the WAA’s wizards behind the scenes, for posting the Q&A.

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