Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Momentum Continues to Grow for Mobile Business Intelligence
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Momentum Continues to Grow for Mobile Business Intelligence
Business Intelligence

Momentum Continues to Grow for Mobile Business Intelligence

Editor SDC
Editor SDC
5 Min Read
SHARE
Slide Show

Six Questions You Need to Ask Before Deploying Business Intelligence

Make sure you provide the right BI capabilities to the right people.

Slide Show

Six Questions You Need to Ask Before Deploying Business Intelligence

Make sure you provide the right BI capabilities to the right people.

For years now, business intelligence vendors have been talking about making BI accessible to employees throughout companies and not just senior executives, based on the idea that BI is more effective the closer it gets to the operational front lines. Up until now, however, that’s remained more wishful thinking than anything else.

Two BI experts I interviewed in the past month believe business intelligence is going more mainstream, thanks largely to the increased presence of mobile devices at many companies. When I spoke with Barney Finucane, author of the 10th edition of the BI Survey, an annual research report produced by the Business Application Research Center, he told me that while just 8 percent of organizations are using mobile BI today, 30 percent of them plan to use it within 12 months.

Finucane said he sees two clear potential user groups for mobile BI: folks who already use BI and want to access it on mobile devices and workers who don’t use BI now but would benefit from it. The latter group is likely to adopt mobile BI more quickly than the first group because they’ll find more compelling use cases for it, he said:

… Mobile can change BI and offer new opportunities. … You have guys walking around warehouses or factory floors who need to make fast decisions. There are lots of those kinds of opportunities.

Given the nature of those opportunities, Finucane said mobile BI is more effective when coupled with technologies like real-time analytics:

… Both things are about immediacy. Real time analytics is about getting the data right now, and mobile is about seeing the data right now. So they complement each other.

Howard Dresner, founder and president of Dresner Advisory Services, which recently published its third report on mobile BI since mid-2010, mentioned the same kinds of new opportunities as Finucane. When I spoke with him, Dresner told me:

… There’s lots of value in keeping executives abreast of what is going  on. But when you move into operations, driving it down through middle and line management, that’s where you start to see a real payback. It  may be more tactical in nature. But when you take relatively minor things and multiply it by, for instance, the number of stores in a retail environment, it’s quite significant.

He offered the specific example of a retail chain that gave iPads outfitted with BI applications to all of its store managers. While the ability to correct a problem with a single SKU in a single store may not seem especially “sexy,” it can generate a strong return on investment in fairly quick order.

Like Finucane, Dresner said he thinks mobile BI will be especially effective when combined with complementary tools and technologies. He tapped geographic location, collaborative capabilities and transactional integration as among the applications with the most potential. The retail industry will be a key vertical, he said, since so few workers are deskbound.

The trend shows real momentum, noted Dresner, pointing to growth in the numbers of folks who believe a significant percentage of workers will interact with BI apps only via mobile devices. While 35 percent of respondents to Dresner’s survey said that number would be under 10 percent, 5 percent said it would be 61 to 80 percent of users and 10 percent said 41 to 60 percent.

While BI vendors are doing a good job of offering charts and KPI monitoring on mobile devices, Dresner said they’ve been slower to offer alerting, the number-one feature desired by mobile BI users. To me, this indicates vendors may not yet have a good grasp of how mobile BI can enable the kinds of opportunities mentioned by both Dresner and Finucane.

The good news is, vendors seem to be coming around, making more of an effort to adapt their applications to mobile interfaces, Dresner said. And alerts are on the way:

… If you believe the vendors, collectively, support for alerts will improve within 6 months and in 12 months everyone will offer alerting functionality.

 

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

“We’re developing a bag of algorithms to be plugged together,” said William Pulleyblank, chief of…”

1 Min Read

Depression-busting Recipe for us Nerds

5 Min Read

Visitors Guide to the Juice Blog and Website

3 Min Read

Integrating customer preferences

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?