Forrester Research Vice President & Principal Analyst, William Band just released a new interesting report on CRM2.0. In the report he talks about how Trail-Blazing Organizations Are Implementing Social Customer Strategies.
Forrester talked with nine companies, including Anderson Analytics to understand the business tactics and new technologies that CRM professionals are using to achieve the five objectives of social customer strategy: listening, talking, energizing, supporting, and embracing. The report highlights some of Anderson Analytics’ work in helping clients better understand their customers.
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Best practices for supporting next-generation customer management – CRM 2.0 – are rapidly emerging. In fact, leading-edge organizations are actively using social technologies to forge new and tighter relationships with their buyer communities, and social technologies are driving business results. Anderson Analytics agrees with Forrester’s finding that now is the time to take action to start gaining the practical experience you need to break out of old mindsets and grasp new opportunities. Those who wait to join in will find it increasingly hard to catch up.
Report Index:
To get the entire report visit: http://www.forrester.com/Research/Document/Excerpt/0,7211,45753,00.html
Link to original postTom H. C. Anderson – Anderson Analytics
