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Are you brave enough to change your Data Habits?

Do you often go with gut feeling rather than data and insights? Is your data stored in separate databases, in different formats with different values? We all have bad habits and some are a little hard to kick. However, if there is one you must...

Posted March 7, 2017    

Are typos and small mistakes making your business data inaccurate?

As typos and spelling mistakes make up to 58% of data inaccuracy issues, here we look at how much even a small mistake can cost your business…According to Experian, when it comes to data inaccuracy, much of it is down to human error, in...

Posted February 1, 2017    

Is your New Year’s Resolution to Improve your CRM Data?

We all set New Year’s Resolutions. Unfortunately, research suggests that 63% of us break them within just one month. However, if there is one New Year’s Resolution that you must stick to, it is surely to improve the quality of...

Posted January 9, 2017    

Why Does Data Decay so Fast?

People change jobs, get promoted and move home. Companies go out of business, expand and relocate.  Every one of these changes contributes to data decay. It’s been said that business databases degrade by around 30% per year, but why?A report by...

Posted December 14, 2016    

How to Ensure Your CRM Data is Fit for Purpose

Constantly improving the quality of your data is essential to remain ahead of your competition. Failure to keep your data up to date will result in a 30% erosion in the value of your most valuable asset, your data, which is why it’s imperative to...

Posted November 15, 2016    

Big Data Misconceptions

The idea and concept of “Big Data” has been around for a while now, however it seems there are many people who still believe it is shrouded in mystery. Therefore, in the following post, we are going to debunk some of the top big data misconceptions....

Posted September 20, 2016    

How to become a Data Driven Business

Data is everywhere. All businesses have access to it. Yet, turning data into actionable insights and becoming a data-driven business can be difficult to achieve.What does data-driven mean?A data-driven business utilises data to inform every...

Posted August 25, 2016    

Data Quantity, or Data Quality?

When we look at ways businesses embark on marketing campaigns, we can see that quantity is regarded as a good thing.Lots of traffic – good. Viral posts are the Holy Grail: they generate thousands of page views every hour. Likes and shares: the more...

Posted July 14, 2016    

Are You Still in the Dark About the Quality of Your Data?

More and more businesses are waking up to the threat of poor data quality. We’re gradually seeing the risk being taken more seriously as the shockwaves of poor management are felt.Yet for many businesses, data quality is seen as an abstract...

Posted June 7, 2016    

The Data Quality Tipping Point

 Whatever your business sector, data is your most valuable asset. Along with the machinery and stock you hold, data and insights hold the key to profit and growth. But it has the unique ability to unite every department, and every function. It...

Posted April 8, 2016    

How Data Bonds Sales and Marketing Together

So far in 2016, we’ve heard a lot about Big Data, the Internet of Things, and the hottest new marketing technique on the block: ‘hyper-personalised’ marketing. Marketers are increasingly interested in focusing their efforts on individuals, not...

Posted February 24, 2016    

Will 2016 be the Year You Clean up Your Dirty Data?

For ever it seems, we’ve been warning about the dangers of low quality data. Our warnings have been reinforced and echoed by some of the world’s biggest think tanks. However, despite this, some organisations still haven’t acted to improve the...

Posted January 5, 2016