Business Intelligence
145 views

The “decline effect,” random variation, and evidence-based marketing

DavidBakken - January 13, 2011

There’s an interesting article by Jonah Lehrer in the Dec. (more…)

Marketing
155 views

A Survey Gene?

DavidBakken - November 12, 2010

Declining response rates have a been a problem in survey research for a long time.  Now a study by Lori Foster Thompson of North Carolina State University,…

Predictive Analytics
149 views

Recommended read: The Predictioneer’s Game

DavidBakken - October 25, 2010

The Preditioneer’s Game:  Using the Logic of Brazen Self-Interest to See and Shape the Future by Bruce Bueno de Mesquita makes a pretty strong case for using…

Business Intelligence
153 views

Economic crisis gives boost to Agent-based modeling

DavidBakken - August 2, 2010

The “economic focus” column in the July 24th-30th (2010) issue of The Economist is titled “Agents of change.”   As many of us have come to believe over…

Uncategorized
116 views

Recommended read: Seizing the White Space

DavidBakken - April 23, 2010

I’ve just finished Seizing the White Space: Business Model Innovation for Growth and Renewal by Mark W. Johnson (Harvard Business Press).  Johnson is chairman of Innosight, a…

Uncategorized
126 views

And the winner of Superbowl XLIV is…Google

DavidBakken - February 9, 2010

The winner of the advertising Superbowl that took place on Sunday, February 2, that is.  This is not just my opinion.  Comments captured from the digital ether…

Data Mining
129 views

Social Networking, as seen by The Economist

DavidBakken - February 2, 2010

The current issue of The Economist (January 30 -February 5 2010) features a 15-page special report on social networking.  Typically thorough, the report covers history, the differences…

Data Visualization
141 views

What’s ahead for market research in 2010?

DavidBakken - January 5, 2010

Looking back over the last year in market research offers an opportunity to consider just which transformations, new ideas, industry trends, and emerging techniques might shape MR…

Data Mining
120 views

Tweets are to Customer Knowledge as….?

DavidBakken - December 3, 2009

…spontaneous complaints and compliments are to customer loyalty management. Like these forms of customer experience feedback, tweets are unsystematic, unorganized, and representative of who knows what underlying…

Data Mining
140 views

Online survey research – how accurate?

DavidBakken - November 2, 2009

The debate over the accuracy – and quality – of survey research conducted online is flaring at the moment, at least partly in response to a paper…