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Big Data

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Big Data And Little People: Parenting In The Digital Era

July 21, 2016 by Jana Rooheart

According to the report by Family Online Safety Institute, 42% of parents think the potential benefits and potential harms of using technology are about equal, however, they tend to rate the risks higher, when it comes to online activities and the use of smartphones (as opposed to playing video games offline and using cell phones, which...[read more]

Good Data – An Essential Part of the Marketing Recipe

July 20, 2016 by Gayle Nixon
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Trillium recently hosted a webinar during which John Coe, a co-founder at B2BMarketing.com, discussed the changing role that customer data has in today’s marketing environment. The key point was that data is no longer just the output of marketing activity; it increasingly is the fuel that drives that activity. No longer are companies...[read more]

Behavioral targeting – Balancing what is possible with what is right

July 19, 2016 by Mark Cameron

Many new data driven, targeted, marketing techniques are now possible, but recent evidence suggests that some may actually do more harm than good.Developing a simple and effective digital communications strategy isn’t easy. Getting it right requires the leadership of a business having a clear understanding of customers’ needs, the...[read more]

Infographic: 12 Quotes on Data Science from Thought Leaders

July 19, 2016 by Eran Levy

Data Science is everywhere. The explosive growth of the digital world requires professionals with not just strong skills, but also adaptability and a passion for staying on the forefront of technology. Data can be used simultaneously by many people, does not spoil, and new value and uses can be realized only after the numbers have been...[read more]

How hotels are using data to generate new revenue

July 19, 2016 by Mark Ross-Smith
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Hotel revenue management and use of analytics for room sales has remained largely unchanged for decades since the early 1980s when hotels started looking at yield and how they could optimize the revenue each room could generate. By the mid-1990’s, Marriott’s successful execution of revenue management strategies were adding between $...[read more]

They Know What You’re Watching (And Why You’re Watching it)

July 18, 2016 by Bill Franks

It wasn’t long ago that the entertainment industry had virtually no information on the end consumers of its products. A studio would create a television show, which would then be transmitted over the airwaves or through a satellite or cable feed. Even the broadcasters had virtually no information on which consumers watched what content....[read more]

Leveraging Analytics to Improve Enterprise Performance Management

July 18, 2016 by John O'Rourke

The key to operating a thriving enterprise is continuously managing performance.Measuring and monitoring business performance relies on a process of defining clear objectives, planning and budgeting, and evaluating progress at established intervals to ensure the company is keeping pace with their outlined objectives.In doing so,...[read more]

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Keeping Your Big Data Analysis Clean

July 16, 2016 by Rick Delgado

'Outlier' is a term that comes from statistics and data analytics. Math.com defines an outlier as "a value that lies outside (is much smaller or larger than) most of the other values in a set of data," and it gives a sample of values for an example. If you have the values 25, 29, 3, 32, 85, 33, 27, and 28, both 3 and 85 are your outliers...[read more]

Data Quantity, or Data Quality?

July 14, 2016 by Martin Doyle
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When we look at ways businesses embark on marketing campaigns, we can see that quantity is regarded as a good thing.Lots of traffic – good. Viral posts are the Holy Grail: they generate thousands of page views every hour. Likes and shares: the more the merrier.And from all of that traffic, and social interest, the business hopes for a...[read more]

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Long Live KPIs: Innovation is the New Black

July 12, 2016 by Melissa Thermidor

When you think of creativity and community, the last thing that comes to mind is a Key Performance Indicator - just writing that out made me feel completely dead inside. They've been around since the stone age, yet they remain the same and we continue to bang on about how important and necessary they are every chance we get.[read more]

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Greening the Workplace 1.0: Going Paperless

July 11, 2016 by Chris Barry

Several new technologies allow you to transform your office into a less wasteful and more energy efficient space - and it starts with reducing paper usage.[read more]

How the New Revenue Recognition Rules Could Impact Budgeting and Planning

July 7, 2016 by John O'Rourke

There’s been a lot of buzz in the accounting and finance community recently about the upcoming change in revenue recognition guidelines from the FASB and IASB. To date, most of the focus has been on the transactional accounting impact of the new guidelines.  But Robert Kugel, SVP and Research Director at Ventana Research,...[read more]

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How Big Data Analytics is Driving The Future of Technological Business Success

July 6, 2016 by Rehan Sheikh
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Why Big Data Analytics is pertinent to ultimate business sucessThere are many tools available to help keep businesses ahead of their competition, but perhaps none are as valuable as those that provide data analysis. Analyzing public data can enable a business to preempt trends and understand customers’ needs and desires. This last can be...[read more]

Pros and Cons of Using MySQL for Analytical Reporting

July 6, 2016 by Eran Levy

Is MySQL a good solution for reporting and data analytics? The internet is bombarded with 1000’s of guides or courses to installing, configuring, and optimizing MySQL for running analytics. However, none of these write-ups stop to even ask the question: “Is MySQL the right solution for business intelligence?”With the obvious caveat that...[read more]

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Use Big Data to Increase Direct Sales Bottom Line

July 5, 2016 by Jessica Oaks

Big data can be overwhelming. But parse through it and you may find that it aids tremendously in marketing and sales. And this is just as true for direct sales as it is more traditional indirect sales via various advertising channels. Though Big Data may seem to be the exclusive domain of the mega-corporation, with its large teams made...[read more]