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Big Data

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How Big Data is Changing and Influencing Internet Marketing

February 4, 2016 by Ryan Kidman

As we all know loads of consumer data is created every moment through computation. Via social networking databases and GPS tracking not only is the location of individuals who use certain apps provided but also their conduct, perspectives, interest and all around needs are recorded by search engines.[read more]

Crossing the New Chasm – Moving From a Product Focus to Customer Relationships

February 2, 2016 by Gayle Nixon

Chris-blogGeoffrey Moore famously documented the technology adoption lifecycle in his book, “Crossing the Chasm”, arguably the bible of technology marketing over the past 15 years. His key premise was the big difference (a “chasm” according to Moore) between selling to early adopters - enthusiasts who are enamored with technology for its own sake, regardless of proven business impact - and selling to pragmatic decision-makers who need to be shown the business impact before they will invest in newer technology.[read more]

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How to Stay Ahead of the Data Protection Curve in 2016

January 31, 2016 by Ryan Kidman

2016 can be either your year for data security or for data theft. Some of that depends on luck. But much of your success or failure in this arena depends upon your preparedness and awareness of how data security is evolving. Security and theft are always stuck in a tug of war, an arms race which motivates both industries (and data theft most certainly is an industry) to alter and evolve their methods, to get a bigger piece of the pie than the other side has. In 2016, there are a lot of subjects which data security people are discussing, and you should be aware of some of them in order to keep you and your data safe.[read more]

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Why You Should Be Securing Big Data In The Cloud

January 30, 2016 by Ryan Kidman
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Combining big data and the cloud is the perfect solution for a company's computing needs. A company's data often requires a computing environment which can quickly and effectively grow and flex, automatically accommodating large amounts of data. The cloud computing environment does just that. There is one question which continually arises when discussing cloud computing.[read more]

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Protecting Your Data From Attackers Using Top Spy Gear Technology

January 28, 2016 by Ryan Kidman

Data protection is a serious issue in the recent times with various spy gadgets and apps on the way. Technological advancements have made it possible for the attackers to easily track the sensible and vital data like the biz data that can lead to many issues. It is important to understand the spy gear technology that the attackers implement in grabbing your essential data so that you can protect those biz data from being hacked.[read more]

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7 Helpful Tips for Managing Big Data

January 28, 2016 by Abdullahi Muhammed
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Because the industry is fairly new, the way to manage big data hasn’t been spelled out completely. Here are some tips.[read more]

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What Does the Big Data Job Industry Look Like in 2016?

January 26, 2016 by Rick Delgado

With the recession well behind us, hiring trends across all industries are favoring skilled employees. The same—and more—can be said for those who are experts in big data. Data Quality Director, Software Engineer, Platform Software Engineer, Database Engineer, Big Data Platform Engineer, Security Analyst, Management Analysts and Information Systems Developer jobs are all positions that require proficiency in big data. It’s clear that big data will become “bigger” data in the upcoming years.[read more]

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Reasons Why Business Intelligence is the New BFF of All Online Marketers

January 25, 2016 by Ryan Kidman

The main purpose of business intelligence is to analyze large quantities of data – both quantitative and qualitative –in order to get an in-depth insight about your customer’s thought and behavior process. This system is particularly useful for online marketers since they do not make face-to-face contact with their customers. By using the following business intelligence strategies and tools, you will be able to understand why your customer acts in a particular way and how to change your products accordingly.[read more]

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The Beginner's Guide to Hadoop

January 22, 2016 by Jared Jaureguy

It’s strange to think that something named after a toy elephant could become so influential within the tech community, and yet that’s exactly what has happened with Hadoop.[read more]

In-House vs. Outsourced Call Centers: What to Choose

January 21, 2016 by Deepanshu Gahlaut

The Internet has also provided the option to outsource the call center services. This frees the company from managing an in-house call center staff and focus on other parts of the organization. Outsourced call center service providers are becoming really popular these days. Still it's not a decision that can be taken lightly. While these outsourced centers are more affordable, they often end up being negligent in quality control so many companies are staunch believers in having on-site call center staff even if it becomes cost ineffective, not willing to risk their brand’s reputation.[read more]

3 Powerful Data Presentations That Inspired Genuine Change

January 20, 2016 by Richard Thelwell

They say a picture is worth a thousand words. In our latest blog we look at 3 powerful data presentations that inspired genuine change.[read more]

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Hiring a Data Scientist? Machine Intelligence Can Help

January 19, 2016 by Scott Howser

As data scientists are all the hype right now, many companies are hiring them without knowing how to best utilize their skills. This leads to a huge expense and a waste of resources. It’s the classic “if it’s not broke, don’t fix it” mentality. Businesses need to know why—even if—they need a data scientist and know what they’re looking to get out of the investment before bringing one on board.[read more]

Long Term Financial Planning with Financial Data Analytics

January 18, 2016 by Sarah Smith

Big data is a statement that covers all information processing and gathering on a macro scale. With so much data flowing, a common thread is needed for actionable insights that are based on inputs. For online businesses, user behavior analytics and marketing are two sources of information, which trigger the need for taking action. Without efficient data optimization, there is poor use of money. It is due to the poor retention and lost conversations. Big data without action and insights becomes numbers without any real purpose. Most international online companies use big data to make improvements on customer, conversion marketing and website designs.[read more]

How Big Data is Changing the World of Soccer

January 18, 2016 by Jure Rejec

Did you know that athletes are not only monitored by cameras on stadiums, but also by many quirky devices such as accelerometers, heart rate sensors and even local GPS-like systems? Indeed, Big Data and modern technologies are currently revolutionizing sports and even powering the Fantasy Sports industry.[read more]

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The Advantages of Data Visualization for Business

January 18, 2016 by Ryan Kidman
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Understanding the data in front of you is pivotal in not just understanding it but also planning and implementing it in the future. Data visualisation allows us to see trends, patterns and changes clearly and understand what changes to make. However, there are even more advantages and we’re going to take a look at them in this piece.[read more]