When it comes to big data, just about every industry can benefit in some way or another. The healthcare sector is just starting to realize the potential value of big data, and the next several years will illustrate just how powerful and useful it can be to have detailed records of all kinds of patients over time.[read more]
Mobile technology is positively affecting businesses across the globe, allowing for real-time data transmission, instant collaboration, and the ability to access key business metrics from just about anywhere. With mobile supply chain applications, business owners in the food and beverage industry have greater insight into their everyday workflow – accessing data on the fly, enabling them to make better decisions faster.[read more]
I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our discussion centered upon how marketing is changing in today’s big data world. As the discussion started, something hit me like a ton of bricks. Namely, doing marketing across all channels is not at all the same as true omni-channel marketing. While it sounds like a semantic game at first, I will explain why it is much more than that.[read more]
I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought provoking and insightful for many airline industry and big data professionals. With all the overwhelming feedback and questions I received, I wanted to dig deeper into the big data world and share with you some insights and a greater understanding on one of my favourite subjects — commercializing big data.[read more]
Market research as a business tool is important in that it enables businesses gather information about a product, a market or a service to be presented for sale on the market, the price margins, the available competition and then analyzing the information so obtained to make your own product the best and most competitive in that market.[read more]
Brands are spending millions of dollars in college athletic sponsorships but are they really worth it? How can college teams use data to show value to their sponsors? Here are 8 things every college team needs to do to attract and retain their biggest sponsors:[read more]
Big Data applications present great opportunities for business people to streamline and grow their businesses. Here are 4 ways you should be leveraging them.[read more]
If you're like many of the people I know, the things you once enjoyed most about the Internet now make you feel overwhelmed or even left behind because you can't keep up--there's simply too much of everything.[read more]
Today’s CRM and Master Data Management (MDM) technologies don’t enable complete customer knowledge. In fact, they unwittingly turn customer focus into customer tunnel vision. We need an epistemic graph database - a context-aware master graph - to make possible richer, fuller customer stories and expanded 360-degree views for total awareness.[read more]
As airlines and frequent flyer programs gather more intelligence on your day to day lifestyle, flying and financial position - they begin to build a data profile on your interests, goals, psychometric assessment, your motivations to engage with a brand at any given every point throughout the day, what has driven you to purchase in the past – and most importantly – where your thresholds are.[read more]
Selling your future IT Strategy to the board is a great opportunity to make your mark, but your vision is unlikely to gain traction if your sales pitch relies on pure tech speak.[read more]
Is your company using demand forecasting in your planning process? And are you happy with those results? Based on our interviews with hundreds of companies worldwide, we have found that among midsize manufacturers and distributors, many still use error prone spreadsheets or forecast based on historical sales data.[read more]
Now that big data is in the mix, there’s potential for a ton of noise. The business best able to cull what’s vital from the deluge of data, turn it into information and communicate it loud and clear will ride the landslide of data to success.[read more]
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