4 Ways to Use Analytics to Measure and Optimize Business Growth

Analytics technology can be incredibly useful for companies striving to boost their growth trajectory.
data analytics is essential for boosting business growth
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Data analytics has upended the world of business in countless ways. A growing number of businesses are discovering new applications for data analytics technology as they strive to streamline operations and boost their bottom lines.

Many companies have found that analytics technology is ideal for optimizing their business models in a number of ways. This can help them grow considerably.

Data Analytics Can Help Businesses Meet their Growth Objectives

The main goal of a small business is to stay profitable and grow into a larger company. The best way to measure and analyze the growth of a business is to use business metrics.

There are a lot of data analytics tools that track these metrics and help businesses make more informed decisions. You need to be aware of the different options available to you and use data analytics strategically.

Business metrics are certain pieces of data that you use to measure various essential and relevant aspects of your business. Using data analytics to keep a keen eye on these metrics will help you accurately measure and record your business’ performance and give you the ability to analyze them for business growth.

The following are the ways to measure and analyze business growth with data analytics tools.

Clarify Your Business Metrics

Data analytics technology can be incredibly useful, but you can’t get much value out of it if you don’t identify the right variables to focus on. The first and foremost thing you have to do to measure and analyze business growth is clearly defining your business goals and measures of success. It would be best if you defined the business metrics for the long term.

The benchmarks you choose should measure overall business success as well as metrics specific to your business. These metrics could include sales revenue, profit margins, customer satisfaction, or return on investment. Your data analytics strategy will be much more beneficial if you focus on them.

Once the business metrics you use to judge your business performance become clear, measuring and analyzing will easily fall into place. Google Analytics and other online analytical tools are great for this purpose.

Create Pay Stubs to Track Salaries and Deductions Made on Behalf of Employees

Data analytics can be very useful for tracking employee expenditures. You can use tools that integrate payroll data, which can include pay stubs and salary information.

You give your employees compensation in various forms, including salaries. You also make numerous deductions from your payroll. Keeping accurate and dependable records of what you pay our employees will significantly help you measure your business growth.

Since your payroll is one of your most significant expenses, you should ensure that you measure it. It is one of the most critical benchmarks regarding your employees.

It would be best if you used a paystub generator to create pay stubs which will help you track salaries and any deductions you make from your employees’ pay. These will benefit you and help your employees have a better understanding of their paychecks.

A larger payroll is a sign of a growing business. However, the meaningful metric should be how much your employees generate as contrasted to their pay.

Track Cash Flow

Cash flow is to a business what blood is to the body. It is one of the most important ways to measure the growth of a business and its performance.

Measuring and analyzing your business’ cash flow with data analytics will let you know how your sales are and, particularly, if you are getting paid for them. It will also apprise you as to the performance of your margin performance.

You should know that revenue is only part of the picture, and significant revenue increases don’t necessarily mean increases in cash flow. Moreover, it would be best to track your cash going out and how much you are paying in expenses to measure business growth.

Customer Loyalty and Satisfaction

Data analytics can also be very helpful with lifting customer satisfaction. As we stated in the past, there are a lot of analytics tools that can help you gauge customer sentiments and use the data to improve your customer service strategy.

You have heard it said before, and I will repeat it, ‘customers are the most important part of your business.’ Without customers, your business literally would not exist.

Therefore, a great way to measure and analyze business growth. It will tell you what customers think of your business if their numbers have increased and your customer retention rate, among others. Data analytics, in particular, can help you determine if you need to improve your business’s customer journey.

The best part is that it is pretty easy to acquire data on customer loyalty and satisfaction; your customers will tell you. Create feedback forms and conduct polls on your website and in-store to get customer feedback.

If you can keep customers satisfied and loyal, business growth will be through the roof.

There are plenty of more ways to measure and analyze business growth. By analyzing various metrics of your business, you can track and analyze its performance determining which areas need improvement. If you choose the right metrics for your business, it will undoubtedly grow.

Matt James
Matt James is a veteran marketer & tech geek that has helped many large brands increase their online footprint. He specializes in influencer outreach and business growth.