Big data has been a powerful force of change in the fitness industry. More fitness companies are using data analytics, AI and other technology to better understand their customers, improve their operating margins and make other changes to adapt to new trends.
If you are running a fitness business, then you can’t afford to overlook the importance of big data. The global gym management software market is expected to grow by over $140 million over the next four years. This is largely driven by a growing need for data-driven fitness solutions.
The Role of Big Data in Fitness
We previously talked about the benefits of using big data in fitness app monetization. However, fitness cetners are also finding benefits in using data analytics.
As one of the fastest-growing industries globally, tech has been steadily invading the fitness sector in the last few years. As a result, gyms and other fitness centers are in the perfect position to utilize this tech to collect and use data from their clients. Not only does this give your fitness center a boost, but it also allows your members to experience a more streamlined approach and even better fitness results.
Find the Right Management Software
First things first, you need to find the proper fitness management tools for gyms and fitness centers. Think of this as the command center for your business. Make the right decision, and most other data-driven elements of your organization will fall into place neatly.
Now, when selecting such software, you need to consider the individual features. Look for ones that allow you to collect the most data with the least effort. Furthermore, consider software that has the analytical capacity to make use of the data that is collected.
Actively and Passively Collect Data
The good news is that passively collecting data will be quite straightforward with the right gym and MMA software management tool. You will be able to keep track of when a particular member will attend gyms or classes. You can see how long their workout lasts, what kinds of machines they prefer to book, and when.
At the same time, it can be quite useful to collect data from members as well. For example, use short questionnaires and similar techniques to let your clients know how you can improve their experience or what you can do to customize their workouts.
Remember, always let your clients know exactly what type of information you are collecting. Then, in case there are any changes to the details that you are accumulating, let your clients know so that they can agree to these new rules.
Optimize Classes Based on Attendance
The last thing that you want is to host classes with poor attendance. Instead, use data from class bookings to determine what classes are popular and when people are most likely to attend them. You can then create a schedule around this information, avoiding too-small classes. You can also use information such as demographics to determine if you should make any changes to your classes.
Utilize Data to Provide Value-Added Services
Every gym and fitness center requires a competitive edge. This is why it is vital for you to use the data that you have collected to offer value-added services. We can obviously use biometrics in these industries, but there are other benefits as well. This can include nutrition advice, pre-prepared meals, cool-down exercises, physiotherapy services, and more.
Take a look at the information that you are being presented with and identify opportunities for these services. Then, use each member’s data to determine how you can further customize these services to meet their needs.
Don’t let the data that you have collected simply sit in your membership database. Instead, discover all the ways that it can be analyzed and used to provide your customers with an optimal experience.