Using TIBCO Spotfire to Analyze Google Analytics Data

March 29, 2012
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Using TIBCO Spotfire to Analyze Google Analytics Data

At one of the websites where I have been tracking traffic for many years using Google Analytics (GA) I wanted to do analysis beyond what GA would allow. I present in this post a way of extracting data out of GA and importing it into an anlysis tool of my choice (TIBCO Spotfire), but I am sure you could use other tools as well like SPSS, SAS, Tableau, Excel etc. This post assumes a level of comfort using GA amongst its readers.

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