Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Using Big Data For Non-Profit Gains: 4 Lead Generation Strategies
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Using Big Data For Non-Profit Gains: 4 Lead Generation Strategies
Big Data

Using Big Data For Non-Profit Gains: 4 Lead Generation Strategies

Larry Alton
Larry Alton
4 Min Read
Using Big Data For Non-Profit Gains: 4 Lead Generation Strategies
SHARE

When using big data for lead generation, non-profits tend to be at a disadvantage compared to their for-profit competitors. Why? The biggest issue is that non-profits simply don’t have the financial resources to put towards extensive data systems and advanced AI. Instead, when marketing non-profits seek to grow their donor base, they need to approach the numbers a different way.

Start With A Goal

Setting an in-house growth goal is the most important factor for non-profits because it allows them to appropriately manage their data and target the best possible donors and motivate staff performance. Setting a goal allows non-profits to track progress and foster competition that makes client outreach better.

Once you know which donors your organization is focused on, you can make small modifications to your automated outbound marketing practices. Current and potential donors want to feel like they’re at the heart of your journey. That’s how you increase giving.

More Read

Image
Analytic Teams Are Rapidly Reaching Critical Mass
Gartner Adds Big Data to Its 2011 Hype Cycle
Blogging Increasing in Popularity Among Gen Y
Privacy, Pseudonymity, and Copyright
Why Mobile BI is becoming the first choice for BI users?

Centralize Your Vendors

Whether they’re dealing with content creation, advertising, or design work, it’s easy to divvy up your external contracts among different specialized companies. Unfortunately, that also means breaking up your data. If you centralize your contracts, though, and work with a single vendor, your non-profit will see improved communications and better outcomes. Fewer vendors equal better data and improved marketing outcomes.

Toss the Clutter

Once an organization whittles down their vendor connections, it’s time to clean up that data. That means updating donor contact information, eliminating inactive profiles, and deleting duplicates. When an organization uses multiple vendors, you basically guarantee there are duplicates within your data. Meanwhile, staff members are wasting time chasing down donations and engagement from individuals who are no longer engaged. By cleaning up the data, it’s possible to increase efficiency and donor support.

Don’t Overlook Retention

At the end of the day, managing organizational data is all about donor acquisition, but it may just be the case that retention is the new acquisition. If that’s the case, then having clean donor profiles is even more important. It’s easy to measure donor retention once you consolidate all the data held by different contractors. And at the end of the day, keeping loyal donors – and making them feel valued – is far and away more important than acquiring new donors who give once or twice but feel no commitment to the cause.

Keep a close eye on year-to-year donor retention rates and the average lifetime value of donors and use that data to determine where to focus specialized attention. Automated emails and other marketing standards can easily hold space for the slow and steady donors – the once a year givers. But when the data shows an organization who the standout players are, the people who beat average lifetime giving numbers in a year or two, that’s when they need to deviate from the standard plan.

At a time when retention matters more than ever, big data does the heavy lifting so that staff can make phone calls and hand write notes to the biggest donors. When computers do most of the work, data can reveal where a greater human effort is needed.

Share This Article
Facebook Pinterest LinkedIn
Share
ByLarry Alton
Follow:
Larry is an independent business consultant specializing in tech, social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

In-Database analytics: Teradata and SAS lead in speed by ‘thinking inside the box’

5 Min Read

What is the Biggest Challenge for Big Data?

4 Min Read
cybersecurity measures to prevent data breaches in 2022
Security

Why Are Organizations Focusing on Data Security?

8 Min Read

“We are witnessing a seismic shift in information technology — the kind that comes around every…”

1 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?