Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: 3 Ways to Get Your Customers to Share More Data
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Data Management > 3 Ways to Get Your Customers to Share More Data
Data Management

3 Ways to Get Your Customers to Share More Data

Lbedgood
Lbedgood
4 Min Read
SHARE

Consumers want personalized experiences, recommendations, and offers. While there are certain types of personal information that consumers will share to get this, many consumers are wary of sharing too much or certain types of information. 

According to a recent report by SDL:

Consumers want personalized experiences, recommendations, and offers. While there are certain types of personal information that consumers will share to get this, many consumers are wary of sharing too much or certain types of information. 

According to a recent report by SDL:

  • Consumers are fairly open to sharing information about gender, age, and income with marketers.
  • Respondents say they are much less willing to share the name of their spouse, lists of family and friends, and their Social Security number.
  • 49% of consumers are willing to share personal information with brands in order to join a loyalty program.
  • 41% would share personal data in exchange for free products and services.
  • 79% are more likely to share with a brand they have purchased from before.

So how do you get your customers to share their personal information without coming across as a creepy marketer?

1. Be Transparent

Establishing trust between a brand and a consumer means being upfront about the type of data being collected and what the data is being used for. Too many brands do not take the time to do this. As consumes become more empowered and informed, companies that aren’t completely transparent risk losing customers – and valuable information. Chances are that when a consumer knows exactly how the data is being used, they are more willing to share.

2. Offer a Way to Opt Out

Consumers want to know that they can opt out – or have the option to not share information they aren’t comfortable giving up. By making these policies clear from the beginning with easy measures to discontinue information sharing, trust is built and consumers are reassured. Retaining control over the sharing of their personal data was important to nearly all respondents (85%) of a survey put out by DMA (the Direct Marketing Association).

3. Offer Benefits

Consumers are more likely to give up information when they receive something in return. While low-value data like contact information is easier to get, consumers are more willing to share higher value data such as preferences, hobbies, and interests when they receive something in return. For example, sports fanatics will share information about their favorite teams to get personalized updates, or banking customers will share personal information to receive tailored offers.

The balance of power is tilted towards consumers and brands must establish trust and a reason for consumers to share their valuable information. Consumers are increasingly seeing the value as companies take the time to get to know them and deliver the personalized offers they are seeking.

Download the free solutions guide, “Better Data. Smarter Decisions. Greater Revenue,” to learn how you can successfully manage your data to maximize revenue.

 
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Image
Best PracticesBig DataBusiness IntelligenceData VisualizationMarketingSocial Data

8 Ways That College Sports Teams Can Use Data to Prove Value to Sponsors

15 Min Read

Information Management Technology Revolution and Research Agenda for 2012

7 Min Read
Grocery Data Streams Gain Value In Post-COVID Shopping Environment
Big Data

Grocery Data Streams Gain Value In Post-COVID Shopping Environment

6 Min Read

Social Business By Design: Transformative Social Media Strategies for the Connected Company

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?